Vice President, Brand Management

4 days ago

Toronto, Ontario, Canada AlayaCare Full time
About the Role

We are seeking a seasoned marketing leader to join our team as Vice President, Brand. As a key member of our leadership team, you will be responsible for developing and executing our marketing strategy to drive business growth and brand awareness.

Key Responsibilities
  • Develop and execute a comprehensive marketing strategy to drive business growth and brand awareness
  • Lead a team of marketing professionals to deliver high-impact campaigns and programs
  • Collaborate with cross-functional teams to ensure alignment and effective execution of marketing initiatives
  • Stay up-to-date with industry trends and emerging technologies to inform marketing strategies and tactics
  • Manage budget and resources to optimize ROI and drive business results
Requirements
  • 10+ years of experience in marketing, with a proven track record of driving business growth and brand awareness
  • 5+ years of experience in a high-growth B2B SaaS environment, with expertise in enterprise and mid-market segments
  • Strong knowledge of marketing domains, including ABM, digital, email, events, partnerships, and outbound teams
  • Proven ability to run multi-channel strategies and leverage data to improve performance
  • Experience with GenAI tools and their application in marketing
What We Offer
  • A dynamic and collaborative work environment
  • A competitive salary and benefits package
  • Opportunities for professional growth and development
  • A flexible hybrid working model, with a blend of work-from-home and in-office work

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