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Vice President, Brand Management

2 months ago

Toronto, Ontario, Canada AlayaCare Full time
About the Role

We are seeking a seasoned marketing leader to join our team as Vice President, Brand. As a key member of our leadership team, you will be responsible for developing and executing our brand strategy, driving business growth, and leading a high-performing marketing team.

Key Responsibilities
  • Develop and execute a comprehensive brand strategy that aligns with our business objectives
  • Lead a team of marketing professionals to drive business growth through innovative marketing campaigns and strategies
  • Collaborate with cross-functional teams to ensure brand consistency and messaging across all touchpoints
  • Manage planning, staffing, budgeting, and expenses to optimize ROI across marketing initiatives
  • Stay up-to-date with industry trends and emerging best practices to deploy new and innovative marketing approaches
Requirements
  • 10+ years of experience in marketing, with a proven track record of driving business growth and leading high-performing teams
  • 5+ years of experience in a high-growth B2B SaaS environment, specializing in enterprise and mid-market segments
  • Strong knowledge of all key marketing domains, with an emphasis on driving revenue growth and collaborating with sales
  • Experience with ABM, digital, email, events, partnerships, and outbound teams to create cohesive and persona-driven campaigns
  • Proven ability to run multi-channel strategies and leverage data to improve performance
What We Offer
  • A dynamic and collaborative work environment
  • A competitive salary and benefits package
  • Opportunities for professional growth and development
  • A flexible hybrid working model, with a blend of work-from-home and in-office work

We are an equal opportunities employer and welcome applications from diverse candidates. If you are a motivated and experienced marketing leader looking to join a dynamic team, please submit your application.