Programmatic Media Buyer
4 weeks ago
The Programmatic Media Buyer is a crucial role responsible for the day-to-day management of our Programmatic clients. This includes campaign builds, optimization, and reporting across all Programmatic Channels. The ideal candidate will create and manage custom client strategies, communicate with clients and internal stakeholders, and collaborate with internal teams to create comprehensive media strategies that align with client objectives.
Key Responsibilities:- Campaign Management: Develop and implement programmatic campaigns across various Demand-Side Platforms (DSPs), continuously monitor and optimize campaigns to achieve performance and pacing goals, and generate and analyze performance reports to provide actionable insights and recommendations.
- Team Collaboration: Work closely with creative, analytics, and account teams to ensure cohesive campaign execution.
- Client Relationship Management: Serve as the primary point of contact for clients, providing regular updates on campaign performance and strategy adjustments, and present campaign plans, performance reports, and strategic recommendations to clients.
- 3+ years of proven experience in programmatic roles at publishers, advertising agencies, or ad tech companies.
- Hands-on expertise in building and optimizing campaigns in DSPs, with a preference for experience in TTD and DV360.
- Proven track record in Programmatic media planning and building measurement frameworks to evaluate campaign success.
- Strong understanding and perspective of how programmatic and other channels work together to holistically surpass client KPIs.
- Experience successfully driving programmatic growth across clients in the B2B/SaaS landscape with budgets over $50k/month.
- Strong cross-collaboration skills, both within the organization and externally, with excellent interpersonal and communication abilities.
- Solid analytical ability, exceptional attention to detail, and a results-oriented mindset, capable of balancing multiple projects effectively.
- NSM Attainment: 100%
- CSAT: 4.4+
We have a set living wage at Directive, medical, dental, vision plans, disability, and life insurance coverage for you and your family, and benefits to support the whole person, including mental, physical, and financial well-being.
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