Digital Media Specialist
4 weeks ago
We are seeking a highly skilled Digital Media Specialist to join our team at Reitmans (Canada) Limited. As a key member of our digital media team, you will play a crucial role in the development and deployment of effective integrated media plans and buys across multiple digital platforms.
Key Responsibilities:
- Develop and execute paid search, display, and paid social campaigns across various digital platforms.
- Work closely with internal and external partners to identify online media opportunities and develop media strategies.
- Manage ad operations, including campaign trafficking, setup, budget pacing, optimization, and reporting.
- Analyze campaign performance and provide optimization recommendations to meet campaign KPIs.
- Support the development of in-house digital expertise and contribute to the evolution of media practice.
Requirements:
- Bachelor's degree in E-Commerce, Marketing, or equivalent.
- 2+ years of experience in digital media.
- Hands-on experience with media platforms, including Google Ads, Meta, and DSPs.
- Knowledge of paid search is required, with knowledge of display/programmatic and paid social being an asset.
- Experience with Google Analytics is an asset.
- Good communication and presentation skills.
- Bilingual (French and English), written and spoken.
What We Offer:
- A competitive benefits package.
- Paid time off and flexible days.
- Additional benefits include annual bonus potential, opportunities for advancement, and tuition reimbursement.
- 50% discount at all Reitmans (Canada) Limited brands.
- Generous employee referral policy.
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