Digital Media Strategist

3 weeks ago


Montreal, Quebec, Canada Reitmans (Canada) LtéeLtd Full time

Job Title: Digital Media Specialist

Job Summary:

We are seeking a highly skilled Digital Media Specialist to join our team at Reitmans (Canada) Limited. As a Digital Media Specialist, you will play a key role in the development and deployment of effective integrated media plans and buys across multiple digital platforms and publisher websites.

Key Responsibilities:

  • Participate in the development of media plans and identify online media opportunities at all levels of the conversion funnel in collaboration with the Digital Media team.
  • Develop and execute Paid Search, Display and Paid Social campaigns across various digital platforms under the supervision of the Interactive Strategists.
  • Work closely with RCL Marketing and eCommerce divisions in building and deploying media strategies, including briefs, audience and creative management, tagging and tracking.
  • Manage Ad Ops including campaign trafficking and setup, budget pacing, optimization and reporting.
  • Analyze campaign performance both in-flight to provide optimization recommendations to meet campaign KPIs and post-campaign to report on full media outcome against objectives with insights.
  • Support the development of in-house digital expertise by fostering innovation and ad tech while keeping up with trends and challenges in the industry.
  • Contribute to the omnichannel growth of RCL through the evolution of media practice including measurement, media personalization, audience management, etc.

Requirements:

  • Bachelor Degree in E-Commerce, Marketing or equivalent.
  • 2+ years of experience in Digital Media.
  • Hands-on experience with media platforms including Google Ads, Meta and DSPs.
  • Knowledge of Paid Search is required, knowledge of Display/Programmatic and Paid Social is an asset.
  • Experience with Google Analytics is an asset.
  • Good communication and presentation skills.
  • Bilingual (French & English), written and spoken.

What We Offer:

  • A competitive benefits package.
  • Paid Time Off (Sick Time, Flex Days & Vacation).
  • Additional benefits include annual bonus potential, opportunities for advancement and tuition reimbursement.
  • 50% discount at all Reitmans (Canada) Limited brands.
  • Generous Employee Referral Policy.

Reitmans (Canada) Limited is an equal opportunity employer. We are committed to a diverse and inclusive workplace for all. We recognize that our future success depends on the perspectives and contributions of all our employees -- their diverse backgrounds, abilities and experiences make our business stronger. If you are contacted for a job opportunity, please advise us of any accommodations needed to ensure fair and equitable access throughout the recruitment and selection process. All accommodation information provided will be treated as confidential and used only for providing an accessible candidate experience.



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