Product Marketing Strategist
1 week ago
We are a global technology powerhouse, ranked #248 in the Fortune Global 500. Our bold vision is to deliver Smarter Technology for All. We own what we do and WOW our customers.
Our full-stack portfolio includes AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services.
Job DescriptionPrimary Responsibilities- Contribute to the development of marketing strategies for the AI services category.
- Partner with offering leads to position new and existing AI solutions, services, and capabilities.
- Develop and evolve compelling narratives and value propositions.
- Lead the global introduction and rollout of offerings (launch and eventual withdrawal).
- Partner with product development/management on roadmap execution.
- Understand AI services market trends, customer requirements, usage, and buying behavior, as well as the competitive landscape.
- Create and maintain sales content, web assets, materials, and other deliverables.
- Drive and amplify thought leadership to credentialize AI services.
- Develop revenue-driving programs, campaigns, and marketing activities.
- Manage agencies and internal resources to deliver on time and on budget.
- Comprehensive offering marketing and enablement plans.
- Compelling value props, bold statements, and messaging differentiation.
- Successful offering introduction and rollout (time to revenue, launch success, stakeholder feedback).
- Regular marketing performance metrics and KPIs (product adoption, lead generation, market impact).
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Digital Marketing Strategist
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Markham, Ontario, Canada BrandActive Full timeCompany OverviewBrandActive is a leading expert in financial analysis, strategy, and logistics of rebranding implementation, marketing and operations. With over two decades of experience, we have helped numerous top brands optimize their brand changes, save time and money, and identify opportunities to operate more efficiently.We are a dynamic organization...
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Digital Marketing Strategist
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Digital Marketing Strategist
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