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Content Marketing Strategist for Global Brand Development

2 weeks ago

Markham, Ontario, Canada BrandActive Full time
Company Overview

BrandActive is a leading expert in financial analysis, strategy, and logistics of rebranding implementation, marketing and operations. With over two decades of experience, we have helped numerous top brands optimize their brand changes, save time and money, and identify opportunities to operate more efficiently.

We are a dynamic organization that values inclusivity, growth, and agility. Our goal is to be an inclusive place where you can become the best version of yourself, build a strong and agile team, and set the standard for excellence in our industry globally.

Job Description

As a Content Marketing Strategist, you will play a pivotal role in developing and executing content initiatives that align with BrandActive's strategic objectives. You will work closely with our go-to-market team to form the marketing strategy and budget, oversee relationships with external creative partners, and ensure high-quality execution and alignment with brand strategy.

You will serve as the primary guardian of the brand, ensuring consistency in messaging, visual identity, and tone across all channels and touchpoints. Additionally, you will provide guidance and oversight to the Senior Marketing Associate, supporting their development and aligning their contributions with broader team objectives.

Key Responsibilities:
  • Develop and implement a cohesive content marketing strategy that aligns with BrandActive's business objectives
  • Leverage market research and audience analysis to ensure content and campaigns resonate with the right target audiences
  • Lead the creation of content assets by providing detailed briefs to copywriters and ensuring alignment with the broader marketing strategy
  • Oversee the development and execution of brand assets that drive brand awareness, capture attention, and differentiate BrandActive in the market


Required Skills and Qualifications

To succeed in this role, you will need:
  • 8+ years of experience in B2B content marketing, including strategy development and execution
  • A deep understanding of BrandActive's client journey and ability to proactively identify content opportunities that support key milestones
  • The ability to connect content strategy with business objectives, ensuring marketing efforts reinforce client relationships and position BrandActive as a thought leader
  • Strong written and verbal communication skills, with the ability to advocate for marketing's role in business success and gain buy-in across teams


Benefits

We offer a dynamic work environment, opportunities for growth and development, and a competitive salary package.