Email Campaign Strategist
2 weeks ago
About the Opportunity
We are seeking an experienced Email Campaign Strategist to join our team. As a key member of our team, you will be responsible for developing and implementing a comprehensive CRM strategy, with a focus on leading automated email campaigns and launching new CRM journeys.
Key Responsibilities
- Develop and implement a comprehensive CRM strategy and roadmap
- Partner with our Loyalty & Analytics team to understand customer segments and opportunities, customer behavior, and identify new opportunities to grow the program
- Manage email journeys and triggered emails streams
- Oversee mass promotional email programs
Requirements
- Excellent analytical and problem-solving skills
- Experience working with CRM platforms and workflow an asset
- Minimum of 4+ years' experience in direct-to-consumer Email Marketing (in-house or agency side)
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