Sales Representative

2 weeks ago

Montreal, Quebec, Canada EssilorLuxottica Full time

Job Summary

Eyewear sales specialists play a crucial role in driving business growth and delivering exceptional customer experiences. As a Sales Representative at EssilorLuxottica, you will be responsible for achieving sales targets and delivering growth by regularly visiting customers to provide best-in-class service, maximizing their call cycle based on customer profile and the Luxottica Loyalty Rewards program.

Main Responsibilities

  • Achieve monthly, quarterly, and annual sales, average unit price, distribution, and door productivity targets for each of the brand collections carried.
  • Develop and adhere to an effective call plan to achieve desired service frequency of customer visits, with a goal of regularly visiting all customers in a 4-12 week rotation or less.
  • Regularly visit customers to ensure brand visual merchandising, refresh POP materials regularly, and maintain board space to reflect brand positioning and support sell-through of product.
  • Log visits in One Sales Suite.
  • Utilize reports, trainings, samples, hardware/software to effectively manage the customer relationship and enhance sales effectiveness.
  • Proactively manage distribution in their territory based on brand guidelines.
  • Build strong working relationships at all levels within the practices and businesses managed.
  • Utilize all brand materials to conduct regular customer trainings to reinforce knowledge and ensure message to the end-patient/consumer is translated consistently with the brand positioning.
  • Remain current on trends affecting the business.
  • Cultivate existing customer base with regular visits to their location, while continuously prospecting for new potential in the market.
  • Collaborate with sales counterparts in delivering broader synergy programs.
  • Participate in and represent Luxottica in local, regional, and national trade shows.
  • Develop an effective business plan by leveraging Luxottica Rewards program, tools, and resources to demonstrate ROI and deliver sales growth.
  • Submit weekly/monthly/quarterly metrics to leadership to further develop and support growth strategies.
  • Attend required corporate training sessions, conference calls, team meetings, and appointments within the district.
  • Develop and conduct trunk shows and other patient/consumer events in top practices to create awareness for brands and drive sales.

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