Senior Demand Generation Manager

2 months ago

Kitchener, Ontario, Canada Mappedin Full time
About the Role

Mappedin is a global leader in indoor mapping and spatial data management, and we're seeking a talented Demand Generation Manager to join our team. As a key member of our marketing team, you will be responsible for creating, executing, and managing campaigns that drive customer acquisition and revenue growth.

Key Responsibilities
  • Design and implement targeted marketing campaigns across multiple channels, including email, social media, podcasts, blogs, webinars, and events.
  • Collaborate with the sales team to ensure alignment on strategy, target accounts, messaging, and lead generation efforts.
  • Develop and analyze campaign performance metrics to optimize ROI on marketing spend.
  • Manage SEO/SEM strategies to maximize visibility and attract high-quality traffic to our website.
  • Lead and execute organic and paid social media strategy, including copywriting, content creation, performance monitoring, and community management.
  • Produce video content for case studies, product announcements, podcast episodes, and advertisements.
  • Identify areas for strong brand positioning and leverage industry trends and competitor activities to create opportunities for innovation and growth.
  • Supervise demand gen specialist to ensure consistency, high-quality campaign execution, and continuous exchange of knowledge.
Requirements
  • 5+ years of Demand Generation experience in high-growth SaaS and Enterprise B2B environments.
  • A growth mindset with the ability to experiment and quickly analyze the potential of the latest tools.
  • Proven track record of using successful account-based marketing strategies.
  • Strong analytical skills, with experience interpreting and presenting data to inform marketing decisions.
  • Expertise in marketing automation systems and CRM tools to streamline and evaluate campaign effectiveness.
  • Exceptional communication and storytelling skills, capable of crafting compelling messages for different audiences.
  • Creative thinker with the ability to innovate, experiment, and execute growth strategies.
  • Video editing and content creation skills for sales materials, webinars, podcast episodes, and social media.
  • Ideal experience with using content, CRM, and design tools including Google Suite, Hubspot, Figma, Canva, Final Cut Pro or Adobe Premiere Pro.
  • Experience with live events, conferences, and tradeshows to optimize messaging and activities for lead generation and post-event nurture.
  • Proficiency in pulling reports on specific campaigns and understanding the status of leads in the funnel.
  • Strong understanding of the sales funnel, ICPs, and customer journeys.
  • Project management skills to effectively deliver programs and create alignment across groups.
  • Meticulous proofreading.
About Mappedin

Mappedin is a global leader in indoor mapping and spatial data management. Our solutions power billions of square feet of indoor space and guide millions of people visiting malls, stadiums, airports, offices, healthcare facilities, warehouses, universities, and more. We're making maps as powerful indoors as they are outdoors.

We're a remote company, but this role may require you to come into the office from time to time. If you're local, there will probably be a few days a week when you can expect other people to be in the office, but this role could also be fully remote. We work flexible hours, have a flexible vacation policy, and work to provide the hardware or office equipment you require to unleash your potential.

We welcome applications from people with disabilities. We provide reasonable accommodations for candidates upon request through the recruitment process. For additional information, please email us at or call us at and ask to speak to a member of the Human Resources team.

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