Strategic Brand Development Manager

1 week ago

Ottawa, Ontario, Canada Reckitt Full time

Company Overview

Reckitt, a global leader in the hygiene, health, and nutrition industries, seeks an exceptional individual to join our team as a Strategic Brand Development Manager - Global Innovation. With a strong commitment to protecting, healing, and nurturing in the relentless pursuit of a cleaner, healthier world, we offer a dynamic and inclusive work environment that fosters growth and success.

About the Role

This pivotal role demands a visionary leader who can elevate our leading brands to new heights through innovative strategies, leveraging consumer insights, and effective communication. As a key player in our marketing team, you will have the opportunity to drive category growth while making a positive impact on society.

Key Responsibilities

  • Develop strategic direction for the brand portfolio, aligning with business priorities and objectives.
  • BUILD SUPERIOR BRAND EQUITY BY CREATING A STRONG BRAND IMAGE WITH CONSUMERS AND MEDICAL CUSTOMERS THROUGH EFFECTIVE COMMUNICATION AND MESSAGING.
  • Identify research needs to better understand consumer behavior and identify future growth opportunities and new brand opportunities.
  • Translate research data into actionable insights and opportunities for growth.
  • LEAD INNOVATION PROJECTS TO MARKET, DRIVING BUSINESS GROWTH AND SUCCESS.
  • Oversee brand performance, providing recommendations to enhance performance.
  • Manage financial requirements, including sales, P&L, pricing, and sales forecasting against marketing plan objectives.
  • Develop strong relationships with global and NA counterparts to drive higher brand performance.
  • Provide effective communication guidance, messaging, and strategic direction across all areas of execution.
  • Partner with external agencies and senior managers to build messaging and creative direction.

Requirements

  • University degree in Business Management with a focus in marketing or strategic planning.
  • Minimum 5 years' experience in brand management for consumer-packaged goods (or relevant) organization.
  • Strong strategic capabilities in developing brand strategy/business planning, brand equity, and positioning.
  • LEAD INNOVATION PROJECTS TO MARKET, DRIVING BUSINESS GROWTH AND SUCCESS.
  • Experience organizing and prioritizing multiple initiatives for yourself and those lead by others to meet timelines and budgets.
  • Experience with digital applications and strategies to drive brand equity and engagement.
  • Maket research and consumer tracking techniques and their application.
  • Delegation and coaching/guidance to other managers and support staff.
  • Worked with consumer, medical, and retail channels to drive brand performance.
  • Experience working within strict regulatory & legal environments.
  • Exposure to financial management, sales analysis, and forecasting.

What We Offer

At Reckitt, we prioritize inclusion, diversity, and employee well-being. Our benefits package includes parental benefits, an Employee Assistance Program, life insurance, and a range of other perks tailored to your needs. Join us in shaping the future of healthcare and making access to quality hygiene, wellness, and nourishment a right, not a privilege.

Earnings Estimate

We estimate the salary for this position to be approximately $120,000-$150,000 per annum, commensurate with experience and qualifications, plus benefits and bonuses. The final compensation package will be determined based on individual performance and company policies.

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