Marketing and Communications Specialist

1 month ago

Lethbridge, Alberta, Canada City of Lethbridge Full time
Job Title: Marketing and Communications Officer

We are seeking an experienced Marketing and Communications Officer to join our team at the City of Lethbridge. As a key member of our organization, you will be responsible for developing and implementing marketing strategies to meet our organizational objectives.

About the Role:

This is an exciting opportunity for an individual who is passionate about marketing and communications. You will work closely with our team to promote a positive image of the museum and Fort Whoop-Up, and develop effective marketing plans to engage our audience.

Key Responsibilities:
  • Develop and implement marketing strategies to meet our organizational objectives
  • Collaborate with our team to promote a positive image of the museum and Fort Whoop-Up
  • Develop and manage marketing campaigns, including digital and print materials
  • Support community-based marketing and fundraising activities
  • Promote access to our museum's functions and services
  • Network and collaborate with local and regional tourism and media organizations
  • Coordinate and maintain our museum's websites
  • Serve as editor of various newsletters, web content, and external communications
  • Write and design promotional materials and ad copy
  • Compose content for speeches, media releases, and corporate correspondence
  • Create media content, including static and video assets
  • Organize Galt media events and act as museum spokesperson, when required
  • Act as lead on our social media channels
  • Organize and maintain our promotional asset library and related equipment
  • Design and implement visitor feedback collection
  • Supervise contractors and media interns
  • Assist in the development of budgets and communications policies
Requirements:

We are looking for an individual with superior relationship building and networking skills, a communications or marketing-related degree or equivalent professional qualifications, and 3 to 5 years of direct, successful experience in marketing or public relations. You will have experience in all aspects of developing and managing marketing strategies, and have advanced skills in written and oral communication, print production, web maintenance, and social media management.

We offer an attractive and flexible benefits package and development opportunities.

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