Marketing and Communications Specialist

4 weeks ago

Lethbridge, Alberta, Canada City of Lethbridge Full time

Job Opportunity:

We are seeking an experienced Marketing and Communications Officer to join our team at the City of Lethbridge. This is a permanent, full-time position that requires 75 hours of work per bi-weekly pay period.

About the Role:

The successful candidate will work closely with our CEO/Executive Director and other functional areas of the organization to promote a positive image of the museum and Fort Whoop-Up. We are looking for an individual who is creative, adaptable, and skilled at managing communication, marketing, advertising, and promotional activities.

Key Responsibilities:

  • Develop and implement strategic marketing plans to align with the City of Lethbridge's mandate and brand standards.
  • Monitor and review marketing results, ensuring they remain within budget.
  • Support community-based marketing and fundraising activities.
  • Promote access to the museum's functions and services, including visitor booking software solutions.
  • Network and collaborate with local and regional tourism and media organizations to promote museum activities.
  • Coordinate and maintain the museum's websites.
  • Serve as editor of various newsletters, web content, and external communications.
  • Write content, design layouts, and establish timelines for promotional materials and ad copy.
  • Compose content for speeches, media releases, and corporate correspondence.
  • Create media content, including static and video assets.
  • Organize Galt media events and act as museum spokesperson, when required.
  • Act as lead on the Galt's social media channels.
  • Organize and maintain the promotional asset library and related equipment.
  • Design and implement visitor feedback collection.
  • Supervise contractors and media interns.
  • Assist in the development of budgets and communications policies.

Requirements:

We are looking for an individual with a communications or marketing-related degree or equivalent professional qualifications, and 3 to 5 years of direct experience in marketing or public relations. The successful candidate will have advanced skills in written and oral communication, print production, web maintenance, and social media management. Significant experience with Microsoft Office applications and visual asset creation is required.

What We Offer:

The City of Lethbridge offers an attractive and flexible benefits package and development opportunities.

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