Marketing and Communications Specialist
2 weeks ago
We are seeking an experienced Marketing and Communications Specialist to join our team at the City of Lethbridge. As a key member of our organization, you will be responsible for developing and implementing marketing strategies to meet our organizational objectives.
Key Responsibilities- Develop and coordinate marketing campaigns to promote our museum's functions and services
- Support community-based marketing and fundraising activities
- Oversee visitor booking software solutions and promote access to our museum's functions and services
- Devising and implementing effective solutions to meet specific information needs for internal and external audiences
- Network and collaborate with local and regional tourism and media organizations to promote our museum's activities
- Coordinate and maintain our museum's websites
- Serve as editor of various newsletters, web content, and external communications
- Write and design promotional materials and ad copy
- Compose content for speeches, media releases, and corporate correspondence
- Create media content, including static and video assets
- Organize and maintain our promotional asset library and related equipment
- Design and implement visitor feedback collection
- Supervise contractors and media interns
- Assist in the development of budgets and communications policies
- Ensure sponsors' requests are met, including joint promotions and recognition in advertising and publicity
To be successful in this role, you will have:
- Superior relationship building and networking skills
- A communications or marketing-related degree or equivalent professional qualifications
- 3 to 5 years of direct, successful experience in marketing or public relations
- Experience in all aspects of developing and managing marketing strategies
- Advanced skills in written and oral communication, print production, web maintenance, and social media management
- Significant experience with Microsoft Office applications and visual asset creation
The City of Lethbridge acknowledges that we are gathered on the lands of the Blackfoot people of the Canadian Plains and pays respect to the Blackfoot people past, present, and future while recognizing and respecting their cultural heritage, beliefs, and relationship to the land. We offer a respectful and inclusive work environment and are committed to reflecting the world around us, deepening the sense of belonging for our communities.
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