Content Strategist

7 hours ago

Toronto, Ontario, Canada IFG - International Financial Group Full time
About the Role

We are seeking a highly skilled Content Strategist to join our team in Toronto. As a key member of our digital content team, you will be responsible for developing innovative content that delivers a best-in-class user experience.

Key Responsibilities
  • Create and maintain editorial standards, ensuring fully optimized content is on brand, meets user and business goals, and maintains a consistent voice and tone.
  • Develop cohesive and compelling copy that communicates the core value of our products and services, while applying SEO tactics to increase site visibility, click-throughs, authority, engagement, and sales.
  • Apply knowledge of accessibility best practices and inclusive writing principles to make our audience feel welcomed and valued.
Requirements
  • A degree in English, Marketing, Journalism, or Technical Writing (or equivalent work experience) and English language proficiency.
  • Flexibility, strong attention to detail, and exceptional interpersonal skills.
  • 3-5 years of previous experience in content editing/content design/UX writing/digital marketing/editorial environment.
  • Experience writing marketing-type content, writing for web and/or digital properties.
  • Previous banking experience.
  • Familiarity with enterprise project methodologies and publishing/workflow tools.
  • Previous experience working with cross-disciplinary teams of UX and Creative Designers, Content Strategists, Product Design Leads, and more.
  • Familiarity with the principles of content strategy and inclusive writing.
  • Working knowledge of SEO and user experience.
Compensation Package

The estimated salary for this role is $80,000 - $110,000 per year, depending on experience.

Please note that we offer a comprehensive benefits package, including health insurance, retirement savings plan, and generous paid time off.

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