Digital Content Strategist

5 days ago

Toronto, Ontario, Canada Creative Niche Full time

Are you a skilled writer looking to take your career to the next level? We are seeking a highly motivated and experienced Digital Content Strategist to join our team at Creative Niche.

Salary:

We offer a competitive salary of $85,000 - $110,000 per year, depending on experience.

Job Description:

As a Digital Content Strategist, you will play a crucial role in shaping the conversations we conduct through each of our digital products. You will work closely with our team to define the core value of our digital products and ensure that every experience embodies its core value as our clients move through and engage with it.

Responsibilities:

  • Create strategies for using content to support our clients' needs for information and understanding in the digital products we design
  • Facilitate collaborative design activities and ideation sessions and collaborative work activities
  • Articulate the rationale behind a content strategy and provide design advice or guidance to other product team members
  • Provide practical direction to the larger design team on Content Design communications standards, tools, channels, and processes
  • Act as an advocate for our clients, representing their needs and interests in discussions about the role of content in the products we design and how that role may affect other aspects of a product's design

Content Creation:

  • Create client-focused textual content ensuring that it supports design principles and the team's design and product strategies, including labels, explanatory text, hidden or alternative text, metadata, and support content internal to a digital product, as well as external (go-to-market) content
  • Partner with peers to shape or develop other (non-textual) content: iconography, information graphics, imagery, and data
  • Apply the principles of Inclusive Design in content design and creation
  • Collaborate with Legal, Compliance, and Regulatory teams to ensure that our digital conversations satisfy our legal and regulatory responsibilities
  • Manage the documentation and sharing of content throughout its lifecycle

Research and Testing:

  • Work with a designated Design Researcher to facilitate team agreement on the questions it needs to answer through its Research and Testing activities
  • Partner with the team's designated Testing and/or Design Lead to initiate tests of the effectiveness of specific content strategies and specific content executions
  • Research content and messaging strategies in the competitive landscape and perform competitive audits pertinent to specific design or business goals
  • Perform content audits where appropriate

What you need to succeed:

  • A post-secondary education, ideally with a university degree or college diploma
  • At least 4 years of writing experience at a creative agency or in-house creative team
  • Excellent problem-solving skills and the ability to think critically about the challenge at hand
  • Proficiency in English
  • A portfolio of work samples showcasing your UX Writing work

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