Digital Content Strategist

16 hours ago

Toronto, Ontario, Canada Aquent Full time

We are seeking an experienced Digital Content Strategist to join our team. In this role, you will be responsible for shaping the conversations we conduct through each of our digital products.

To succeed in this position, you will need to think strategically about the creation and delivery of our content: what we say, how we say it, and where we deliver each piece of that message.

You'll collaborate with colleagues in other disciplines to define the core value of the digital products we design and build. You'll make sure that every experience – from the overtly promotional to the purely transactional – embodies its core value as our clients move through and engage with it.

Our ideal candidate will have at least 4 years of writing experience at a creative agency or in-house creative team. They will also possess excellent problem-solving skills and the ability to think critically about the challenge at hand.

The salary for this position is estimated to be between $85,000 and $110,000 per year, depending on location and experience.

In addition to a competitive salary, we offer a range of benefits including subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match.

Job Description:

  • Create strategies for using content to support our clients' needs for information and understanding in the digital products we design.
  • Facilitate collaborative design activities and ideation sessions and collaborative work activities.
  • Articulate the rationale behind a content strategy and provides design advice or guidance to other product team members.
  • Provide practical direction to the larger design team on our client's Content Design communications standards, tools, channels and processes.
  • Act as an advocate for our clients, representing their needs and interests in discussions about the role of content in the products we design and how that role may affect other aspects of a product's design.

Content Creation:

  • Create client-focused textual content ensuring that it supports our client's design principles and the team's design and product strategies, including labels, explanatory text, hidden or alternative text, metadata, and support content internal to a digital product, as well as external (go-to-market) content.
  • Partner with peers to shape or develop other (non-textual) content: iconography, information graphics, imagery, and data.
  • Apply the principles of Inclusive Design in content design and creation.
  • Collaborate with Legal, Compliance, and Regulatory teams to ensure that our digital conversations satisfy our legal and regulatory responsibilities.
  • Manage the documentation and sharing of content throughout its lifecycle.

Research and Testing:

  • Work with a designated Design Researcher to facilitate team agreement on the questions it needs to answer through its Research and Testing activities.
  • Partner with the team's designated Testing and/or Design Lead to initiate tests of the effectiveness of specific content strategies and specific content executions.
  • Research content and messaging strategies in the competitive landscape and perform competitive audits pertinent to specific design or business goals.
  • Perform content audits where appropriate.

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