Marketing Strategy Manager

1 week ago


Vancouver, British Columbia, Canada Canaccord Genuity Group Inc. Full time

At Canaccord Genuity Group Inc., we are seeking a highly skilled Marketing Strategy Manager to join our Cash Management Group in Vancouver, BC.

The successful candidate will have 3-8 years of experience in marketing and a strong understanding of brand development principles. The role requires excellent communication skills, both written and verbal, as well as the ability to articulate complex ideas in a clear and concise manner.

The ideal candidate will have extensive experience in social media management, including X, Facebook, Instagram, LinkedIn, YouTube, and other platforms. Additionally, they should be proficient in using SquareSpace, Wordpress, or other web content management systems, as well as email marketing software such as ConstantContact.

A strong background in graphic design, specifically with Canva and/or Adobe Suite (Illustrator, PhotoShop), is also essential for this role. Previous experience in finance-related or communications fields would be an asset.

Responsibilities:
  • Develop and execute comprehensive marketing strategies that align with the company's overall vision and objectives.
  • Oversee the production of high-quality content, including social posts, email campaigns, video stories, website updates, and sales materials.
  • Ensure consistency across all branding mediums, ensuring that our message resonates with our target audience.
  • Collaborate with the Sales team to equip them with necessary materials for conferences and road trips.
  • Coordinate guest appearances for our podcast episodes.
Requirements:
  • An undergraduate/bachelor's degree in business or a related field.
  • A minimum of 3-8 years of work experience in marketing.
  • Excellent communication and interpersonal skills.
  • Ability to think creatively and develop innovative solutions.
  • Strong analytical and problem-solving skills.
What We Offer:
  • A competitive salary of $80,000 - $110,000 per annum, depending on experience.
  • Quarterly bonuses after the first year.
  • Employee Stock Purchase Plan.
  • RRSP matching.
  • A comprehensive benefits package, including medical and dental coverage.
  • Daily healthy snacks and weekly catered lunches.
  • Massage therapy sessions.
  • Two annual team-building events.


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