Global Retail Experience Marketing Coordinator, Omnichannel Strategist

2 months ago

Sherbrooke, Quebec, Canada BRP Full time
About the Role

We are seeking a highly skilled Marketing & Communications Coordinator to join our Retail Experience team. As a key member of our team, you will play a crucial role in shaping the retail experience strategy and helping to document, communicate, and educate our internal and external stakeholders.

Key Responsibilities
  • Influence the future of retail and go-to-market strategies by collaborating with cross-functional teams.
  • Become an expert on the B2B2C consumer journey and develop a deep understanding of our customers' needs and preferences.
  • Establish the point-of-purchase messaging strategy and develop compelling stories to support the importance of a strong retail strategy.
  • Develop dealer education material surrounding the consumer experience, and retail and merchandising best practices.
  • Ensure inter-department alignment and cross-functional transfer of knowledge to drive business results.
  • Oversee department updates, reports, and communications to ensure seamless information flow.
Requirements
  • Strong communication skills and the ability to influence and engage others.
  • The ability to see projects through from vision to delivery autonomously.
  • Demonstrated leadership skills and the ability to develop others professionally.
  • The ability to build a compelling story to support the importance of a strong retail strategy.
  • The ability to increase the adoption of retail environment concepts throughout the dealer network and among internal stakeholders.
  • The ability to lead change management initiatives.
  • Strong time management skills and the ability to manage multiple priorities and work under tight deadlines.
  • The ability to accommodate on occasion flexible hours to support global regions.
  • A university degree in business, communications, or arts.
  • A proven track record in project coordination, sales, and/or brand implementation.
  • The ability to lead team members.
  • Powersports, automotive, or retail industry experience preferred.
  • Bilingualism is required (EN/FR).
About BRP

BRP is a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt, and even in the air. We are headquartered in the Canadian town of Valcourt, Quebec, and operate manufacturing facilities in Canada, the United States, Mexico, Finland, Australia, and Austria. Our company is rooted in a spirit of ingenuity and intense customer focus, and we are committed to nurturing a culture that invites, connects, and propels the ambitions of people of all backgrounds, profiles, beliefs, and experiences.

We value diversity and strive to always push each other forward to build an inclusive workplace where every employee feels like they belong, where they can grow and find meaning. At BRP, we believe that our diversity and uniqueness of people fuel our ingenuity and set the course for the path ahead

What We Offer
  • Annual bonus: we work hard, and we know it. This yearly thank you is our way to fuel your dreams.
  • Generous paid time away: winding down is as important as creating the future of recreational products.
  • Pension plan: we want to make sure you'll enjoy retirement; we've got you covered.
  • Collective saving opportunities: being part of BRP allows you to tap into the strength of our saving programs.
  • Industry-leading healthcare: fully paid by BRP, this program is here for you, whatever happens, so you can focus on what matters.

We also offer flexible work schedules, summer schedules, holiday season shutdowns, educational resources, and discounts on BRP products. We believe that our employees are our greatest asset, and we are committed to providing a work environment that is supportive, inclusive, and rewarding.

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