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Account Manager

2 months ago

Fredericton, New Brunswick, Canada Appcast Inc Full time

Job Overview

The Account Manager will play a critical role in driving business growth and client satisfaction for Appcast Inc. This position will be responsible for maintaining strong relationships with clients, managing their advertising spend, and providing strategic recommendations to deliver results.

Key Responsibilities

  • Client Relationship Management
    • Build and maintain strong, meaningful relationships with clients as their main point of contact, advocate, and partner.
    • Own a portfolio of client accounts, gain a deep understanding of each client's desired outcomes, and work with internal partners to drive the client's desired KPIs and outcomes.
  • Advertising Spend Management
    • Track and manage client advertising spend on a daily, weekly, and monthly basis, proactively identifying budget issues and proposing solutions to clients.
  • Strategic Recommendations
    • Provide media and marketing research that address client needs and leverage those insights to build multi-channel advertising campaigns and make strategic recommendations that will lead to outcomes exceeding client goals.
  • Data Analysis and Reporting
    • Perform complex data analysis, derive insights, and present reports to clients in a way that builds partnership and an understanding of the value Appcast delivers their organization on a regular cadence.
  • Cross-Functional Collaboration
    • Partner cross-functionally with the product, and development teams to investigate bugs and technical issues, and solve for client-facing issues while building technical understanding of Appcast's product suite.
  • Business Development
    • Partner with strategy and sales teams to build and present business cases for evolving client product mix by expanding and exceeding client's goals.
  • Client Education and Support
    • Empower clients with the education and information they need to successfully understand campaigns and data within the Appcast platform, including keeping clients up to date with product enhancements, changes, or technical issues.
  • Customer Service
    • Exceed client expectations for customer service in every client interaction by overcommunicating and overdelivering in response to client inquiries.
  • Quarterly Business Reviews
    • Lead quarterly business reviews, including data collection, interpretation, storytelling, and presentation.

Qualifications

  • Professional experience in roles that require problem-solving on behalf of a client, preferably in a technical environment.
  • Experience working collaboratively and creatively to solve complex problems, approaching and maintaining a solutions-oriented mindset through resolution.
  • Adept at cross-team collaboration, specifically the ability to leverage technical platforms, share data, and communicate information that promotes cross-functional problem-solving.
  • Excellent written and verbal communication skills and the ability to communicate via multiple technical platforms.
  • Experience crafting analytical presentations with an emphasis on analytical storytelling.
  • Possesses excellent organizational, prioritization, and follow-up skills.

Education and Experience

  • 3 or more years of work experience, preferably in an industry-related account management and/or customer success role.
  • Professional experience in the software industry in sales, account management, or technical roles is highly valued but not required for this role.
  • Bachelor's degree or equivalent experience.

Travel Requirements

  • Typical travel for this position will include quarterly travel to attend internal and external meetings, however, this may vary based on business needs and opportunities.