Global Product Marketing Specialist
1 week ago
We are seeking a highly skilled Product Marketing Specialist to join our team at eSentire. As a key member of our marketing team, you will be responsible for developing and executing go-to-market plans and programs for our extensive portfolio of clients.
Key Responsibilities- Collaborate with cross-functional teams to drive results and create compelling messaging and value propositions.
- Develop and execute global service launch calendars to bring solutions and programs to market.
- Represent and evangelize solutions to prospects and partners.
- Produce and oversee the creation of marketing materials, including assets, tools, competitive analysis, presentations, proposals, solution briefs, and playbooks.
- 1-3 years of product marketing experience in B2B.
- Experience with security services/software/technology highly preferred.
- Demonstrated ability to develop and articulate value propositions and messaging to different personas.
- Understanding of unique needs and requirements across industries and verticals.
- Proven verbal, written, and presentation communication skills.
- Ability to identify weaknesses and opportunities for content and messaging development against the sales cycle and personas.
- Excellent hands-on analytical capabilities.
- Demonstrated ability to create programs that generate leads.
- Excellent project management, interpersonal, and organizational skills.
eSentire is committed to creating a fair work environment that is aligned with the Accessibility for Ontarians with Disabilities Act (AODA). We guarantee equal treatment and provide opportunities regardless of race, creed, color, religion, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, status as a protected veteran, or any other legally protected grounds.
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