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Marketing Director

2 months ago

Innisfil, Canada Joe Johnson Equipment Innisfil Full time
Job Title: Director of Marketing

At Joe Johnson Equipment Innisfil, we are seeking a highly skilled and experienced Director of Marketing to join our team. As a key member of our leadership team, you will be responsible for developing and executing comprehensive marketing strategies that drive brand awareness, customer engagement, and revenue growth across multiple business units.

About the Role:
  • Lead the development and implementation of marketing strategies and plans that align with our company's overall objectives.
  • Oversee all aspects of branding, positioning, and messaging to ensure consistency and enhance brand equity.
  • Conduct market research and competitive analysis to identify opportunities, customer needs, and trends to inform marketing strategies.
  • Manage and analyze key marketing performance metrics and provide market research, forecasts, competitor analysis, campaign results, and consumer trends.
  • Develop and manage the marketing budget, ensuring efficient allocation of resources and maximum return on investment.
  • Collaborate with internal and external partners on various objectives and projects.
  • Provide impactful analytics and insights into previous marketing projects.
  • Manage project progression, ensuring priorities and timelines are met accordingly.
  • Plan and execute product launches and promotional campaigns.
  • Collaborate with the sales team to develop sales enablement materials and strategies.
  • Oversee public relations efforts and opportunities.
  • Ensure all marketing activities comply with legal and regulatory requirements.
Requirements:
  • Bachelor's degree in business marketing, public relations, communications, or a related field; MBA or advanced degree preferred.
  • 10+ years' experience in marketing, with 5+ years in a leadership role managing multiple business units or brands.
  • Experience creating various forms of marketing, including digital, social media, content creation, print, graphic design, direct mail.
  • Experience managing robust marketing budgets and analyzing, developing, and implementing successful marketing strategies and campaigns.
  • Advanced experience with digital platforms, including proficiency in WordPress, Google Analytics, MS Office Suite, CRM platforms, Asana, Hubspot, Canva, and Hootsuite.
What We Offer:
  • Talented, dedicated, and passionate team to work with.
  • Exceptional best-in-class products and service offerings for our customers.
  • Market-competitive compensation package with annual increase opportunities.
  • Robust Group Benefits, including Health, Dental, Life, Disability, and Travel coverage.
  • Paid Personal Days.
  • Charitable Giving Program.
  • Educational Scholarship Program.
  • Tuition Reimbursement.
  • Employee & Family Assistance Program (EAP).
  • Employer Matching Retirement Savings Plan.
  • Federally recognized as a certified Employment Equity organization.
  • Member of multiple provincial safety programs and COR certified.
Why Work at Joe Johnson Equipment Innisfil?

We are a dynamic and growing organization, focused on maintaining an 'employer of choice' culture. We offer opportunities across Canada and the U.S. and are committed to providing challenging and rewarding career paths for our employees. We provide very competitive compensation packages, robust group benefits, and an opportunity to grow professionally.