Strategic Marketing Director

1 day ago

Old Toronto, Canada Thrive Career Wellness Platform Full time

Company Overview

Thrive is a career wellness platform that helps individuals advance their careers. The company partners with organizations of all sizes to simplify outplacement, redeployment, and career management needs.

Position Overview

Thrive Career Wellness is seeking an experienced Strategic VP of Marketing to join its leadership team in Toronto. The successful candidate will report directly to the Chief Customer Officer and be responsible for developing and executing a programmatic approach to engage partners, drive leads, and support sales channels.

Key Responsibilities:

  • Develop and execute marketing strategies to effectively communicate with partners and their customers, focusing on scalable and repeatable methods to drive leads from various channels.
  • Establish, monitor, and report on key marketing performance indicators, ensuring alignment with overall business objectives.
  • Enhance Thrive's brand recognition within the HR and career wellness space by developing and implementing strategies to increase visibility and consistency across all marketing channels.
  • Lead the creation of compelling content, including case studies, white papers, and thought leadership pieces, that showcases the impact and value of Thrive's solutions to potential and existing partners.
  • Engage partners and customers through strategic event planning and execution, drive lead generation, and measure ROI to ensure event success and alignment with business objectives.
  • Manage a team of three direct reports, each focusing on specific areas such as asset/content creation, sales support, and product marketing.

Qualifications:

  • Extensive experience in partner/channel marketing, with a proven ability to execute both 'marketing to' and 'marketing through' motions.
  • Ideal experience in marketing a B2B SaaS product.
  • Strong ability to differentiate and tailor marketing approaches for various partners, understanding the unique needs of each.
  • Leadership experience, with a track record of managing and developing marketing teams.

The estimated annual salary for this position is approximately $140,000 to $160,000, depending on experience and qualifications.

At Thrive Career Wellness, we value diversity and are proud to be an Equal Opportunity Employer.

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