Senior Marketing Director

3 days ago


Montreal, Quebec, Canada Octav Labs Inc. Full time

At Octav Labs Inc., we are seeking a highly skilled Senior Marketing Manager to lead our marketing efforts and position us as the Web3 ecosystem's most trusted source for financial data.

About the Role

This hybrid position is based in Montreal, Canada, with one day of work per week in-office. As a seasoned marketing professional, you will drive user acquisition and brand authority while steering our marketing vision and shaping our brand identity.

Key Responsibilities:
  • Develop and execute a comprehensive marketing strategy from brand awareness to driving traffic and account creation on our platform.
  • Tailor our product mix to resonate with each target audience segment by identifying key pain points, optimal positioning, and unique differentiation.
  • Lead the promotional elements of our marketing mix, managing and optimizing all communication channels (content, social, partnerships, and more) to increase platform traffic and user accounts.
  • Create and track KPIs for Product & Content marketing, ensuring we meet our performance goals across all channels.

We offer a competitive salary of $125,000 - $175,000 CAD per annum, commensurate with experience, plus benefits.

As a successful candidate, you will possess:

  • A startup mindset, thriving in a fast-paced dynamic environment.
  • Proven experience (4+ years) as a Marketing Specialist in SaaS and/or FinTech with a strong background in developing a marketing plan and stepping up as a leader within a marketing team.
  • Data Enthusiast: Knowledge of setting up KPI/metric tracking platforms such as Gainsight, Google tag manager, and Google analytics.
  • Influencer/KOL Champion: Familiarity with sourcing, negotiating, and creating converting campaigns with influencers.
  • Leadership Qualities: Strong communication, collaboration, and problem-solving skills, with the ability to mentor and guide junior marketers.
  • Possess a keen understanding of Web3 and DeFi landscapes and a desire to shape its future.
What We Offer:
  • A dynamic work environment that fosters innovation and growth.
  • A competitive salary package, including benefits.
  • The opportunity to shape the future of Web3 and DeFi.


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