Executive Director, Revenue Growth and Marketing

2 months ago

Vancouver, British Columbia, Canada Pursuit Collection Full time

About the Role

Pursuit Collection is seeking an exceptional and experienced marketing and sales leader to drive revenue growth, enhance our brand, and support the delivery of unforgettable experiences. As the Executive Director, Revenue Growth and Marketing, you will play a vital role on our leadership team, focusing on maximizing revenue generation across all attractions.

Key Responsibilities

  • Revenue Strategy & Management
    • Develop and Execute Strategy: Craft and implement a comprehensive revenue strategy aligned with our growth and profitability goals across all attractions.
    • Pricing & Financial Metrics: Oversee pricing strategies, revenue forecasting, and financial performance metrics to optimize profitability.
    • Market Analysis: Monitor market trends, customer preferences, and competitive landscape to identify revenue enhancement opportunities.
  • Marketing Strategy & Execution
    • Global Marketing Strategy: Develop and implement a global marketing strategy that elevates brand awareness, drives customer engagement, and enhances the guest experience.
    • Digital & Content Marketing: Oversee digital marketing, social media, content creation, and public relations efforts to ensure consistent messaging and brand alignment.
    • Campaign Management: Collaborate with cross-functional teams to create and execute targeted marketing campaigns that resonate with diverse audiences across different regions.
  • Sales Leadership
    • Team Leadership: Lead and mentor a high-performing global sales team, setting clear goals, KPIs, and performance expectations.
    • Sales Initiatives: Drive B2B and B2C sales initiatives, including group bookings, partnerships, and direct-to-consumer channels.
    • Relationship Management: Foster relationships with key partners, distributors, and stakeholders to expand market reach and drive sales growth.
  • Brand Champion
    • Brand Management: Develop and maintain brand standards, guidelines, and messaging to strengthen our market position.
    • Brand Alignment: Maintain brand consistency across all marketing and sales channels while ensuring alignment with the development, evolution, and delivery of the customer experience.
  • Customer Experience & Engagement
    • Customer-Centric Approach: Champion a customer-centric approach, ensuring that all sales and marketing efforts prioritize the guest experience.
    • Data-Driven Personalization: Utilize data-driven insights to personalize marketing efforts and improve customer engagement and loyalty.
    • Innovation: Innovate and implement new strategies to enhance the overall customer journey from awareness to post-visit follow-up.
  • Market Expansion & Growth
    • New Market Opportunities: Identify and evaluate new market opportunities for expansion and growth, both geographically and through new product offerings.
    • Market Entry Strategies: Lead market entry strategies, including partnerships, acquisitions, and new location development.
  • Budgeting & Financial Oversight
    • Budget Management: Develop and manage the sales and marketing budget, ensuring efficient allocation of resources to maximize ROI.
    • Financial Tracking: Track and report on financial performance, making data-driven adjustments to strategies as needed.
    • Collaboration: Collaborate with finance and operations teams to align revenue goals with broader business objectives.

Requirements

  • Education and Experience: Degree in Business, Marketing, Sales, or a related field; MBA preferred.
  • Experience: 10+ years of progressive experience in sales, marketing, and revenue management, with a strong background in the entertainment, tourism, or attractions industry.
  • Track Record: Proven track record of driving revenue growth and profitability in a multi-regional or global context.

Skills & Abilities

  • Leadership: Experience managing and mentoring diverse teams.
  • Strategy: Capable of strategic thinking while executing tactical actions in a fast-paced, dynamic environment.
  • Team: Exceptional communication, negotiation, and interpersonal skills.
  • Technical Skills: Expertise in digital marketing, CRM systems, and data analytics.
  • Travel: Open to international travel as needed.

About Us

Pursuit Collection is a hospitality and attractions company that connects guests and staff to iconic places through unforgettable and inspiring experiences. We strive to become the world's leading provider of experiential adventure travel.

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