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Digital Marketing Specialist

2 months ago

Winnipeg, Manitoba, Canada CAA Club Group Full time

Job Overview

We are seeking a highly skilled Digital Marketing Specialist to join our team at CAA Club Group. In this role, you will be responsible for developing and executing social media strategies that engage and retain our customers.

About the Role

This is a full-time position with a salary range of $80,000-$110,000 per year, depending on experience. The successful candidate will have 3+ years of related experience in digital marketing, preferably in a corporate setting.

Key Responsibilities

  1. Daily management of CCG social media properties including Facebook, X, Instagram, and TikTok.
  2. Responsible for monitoring, responding, and escalating customer inquiries via social media in a timely manner.
  3. Proactively engage the social community and foster relationships with influencers and personalities.
  4. Protect the company's reputation by escalating issues and inquiries promptly to the appropriate stakeholders.
  5. Maintain our Social Media Playbook and create scripted responses to the social community.
  6. Create content that encourages engagement and online conversations with customers.
  7. Attend live in-person events to capture content for use on social media.
  8. Collaborate with internal and external stakeholders to plan, develop, and consult on copy, creative, and content.
  9. Support CCG's marketing strategy overall in line with brand objectives.
  10. Perform ongoing testing and optimization of content and campaign tactics.

Required Skills and Qualifications

  1. University Degree in digital marketing, business, or communications.
  2. 3+ years of related experience in managing and creating content for corporate social media accounts.

Benefits

  • A competitive salary range of $80,000-$110,000 per year.
  • Opportunities for professional growth and development.
  • A collaborative and dynamic work environment.

Why Join Us?

At CAA Club Group, we are committed to delivering exceptional customer experiences through innovative marketing strategies. As a Digital Marketing Specialist, you will play a key role in shaping our social media presence and engaging with our customers. If you are passionate about digital marketing and want to make a meaningful impact, we encourage you to apply.