Strategic Marketing Leader

4 weeks ago

Vancouver, British Columbia, Canada Devsinc Full time

Company Overview:

Devsinc is a leading software development agency that specializes in delivering technology solutions through staff augmentation, dedicated teams, and complete software outsourcing.

Our growth has been fueled by organic success and referrals, resulting in tens of millions in revenue. We're poised to expand further by establishing a robust marketing function to drive business growth and market expansion.

Role Overview:

We're seeking a strategic and results-driven marketing leader to oversee our go-to-market engine.

This role will be critical in scaling our marketing team, driving lead and revenue growth, and ensuring the alignment of marketing strategies with our overall business objectives.

The marketing leader will report to the Chief Business Officer and be supported by regional leaders and experienced leaders across sales, partnerships, and customer success.

Responsibilities:

  • Own and improve our marketing systems and workflows.
  • Create and manage content marketing and paid activities across the organization.
  • Ensure all marketing efforts are aligned with Devsinc's business goals.
  • Develop strategies to expand the marketing funnel and establish scalable processes for growth.
  • Enhance the website for clarity, user experience, and brand alignment.
  • Continually improve our messaging to better connect with target customer profiles.
  • Conduct in-depth research on competitors to refine market positioning.
  • Develop and implement a content strategy for various stages of the buyer's journey.
  • Utilize resources for content creation, including blogs, infographics, case studies, whitepapers, webinars, and videos.
  • Launch hyper-personalized marketing campaigns targeting specific segments.
  • Transform the website into a lead generation hub with targeted landing pages and CTAs.

Requirements:

  • Proven track record of success in a senior marketing leadership role, preferably within the technology or software development sector.
  • Experience in managing and scaling marketing teams.
  • Strong strategic thinking and analytical skills, with the ability to drive data-informed decision-making.
  • Excellent leadership and team management skills, with a focus on mentoring and developing high-performing marketing teams.
  • Strong understanding of CRM systems and marketing automation tools.
  • Exceptional communication and interpersonal skills, with the ability to collaborate effectively across functions and regions.
  • Must be a Canadian National or have an active work permit.

Benefits:

  • Opportunity to shape the future of Devsinc as a key member of the leadership team.
  • Competitive salary with a performance-based incentive plan.
  • Initial budget to hire and support two sales development specialists, with potential to expand the team.
  • Comprehensive benefits package including health, dental, and vision insurance.
  • Opportunities for professional growth and advancement within a supportive and innovative environment.
  • Vacation policy and a collaborative workplace culture.

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