Media Strategy Lead, Brand Development

1 month ago

Toronto, Ontario, Canada Procter & Gamble Full time

About the Role

Procter & Gamble's Brand Operations Team is a dynamic and collaborative group of media experts dedicated to driving media-enabled growth across the P&G brand portfolio. As a Senior Media Manager, you will play a key role in identifying, building, and managing media capabilities and go-to-market strategies that fuel media-driven growth.

Key Responsibilities:

  • Develop and execute media strategies that drive best-in-class results across reach, effectiveness, and efficiency.
  • Lead centralized media operations, including budget management, media stewardship, and agency governance.
  • Manage agency and key supplier relationships, forging new partnerships and evaluating emerging media opportunities.
  • Drive best-in-class partnerships between P&G category teams, P&G US & Global media teams, and agency and media partners.
  • Develop and deliver media training and knowledge-building programs for P&G.

Requirements:

  • Minimum of a College Degree/Certificate; Bachelor's Degree preferred.
  • 7+ years of strategic media experience, preferably with a media agency or multichannel national advertising client.
  • Strong analytic skills and ability to triangulate between data, brand goals, and opportunities.
  • Media expertise, including 7+ years of media planning experience, advanced understanding of all/most media vehicles and channels.
  • Strong management skills, including proven ability to manage multiple stakeholders and priorities, balance short and long-term needs, and communicate effectively.

About Procter & Gamble

Procter & Gamble is a leading consumer goods company dedicated to delivering innovative products and services that improve people's lives. Our Brand Operations Team is a key part of this effort, working closely with P&G Canadian brand teams, NA and Global media teams, and local agency and media partners to drive media-enabled growth.

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