Senior Media Manager, Brand Operations

1 month ago


Toronto, Ontario, Canada Procter & Gamble Full time

About the Role

P&G Canada's Brand Operations Team is a dynamic and collaborative group of media experts dedicated to driving media-enabled growth across the P&G brand portfolio. As a Senior Media Manager, you will play a key role in building and managing media capabilities and go-to-market strategies that fuel media-driven growth.

Key Responsibilities:

• Develop and execute media plans that drive best-in-class results across reach, effectiveness, and efficiency

• Lead centralized media operations, including budget management, media stewardship, and agency governance

• Collaborate with P&G Canadian brand teams, NA and Global media teams, and local agency and media partners to drive media-enabled growth

• Identify and build media capabilities that enable category in-house media teams to step-change media-driven growth

Requirements:

• Minimum of 7+ years of strategic media experience, preferably with a media agency or multichannel national advertising client

• Strong analytic skills and ability to triangulate between data, brand goals, and opportunities

• Media expertise, including advanced understanding of all/most media vehicles and channels, and experience leveraging industry-standard planning tools and data sets



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