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Digital Product Marketing Manager

1 month ago

Toronto, Ontario, Canada BMO Full time

Job Summary

BMO is seeking a skilled Manager, Digital Product Marketing to join its team. As a strategic storyteller, you will connect people with products through compelling content.

Key Responsibilities

  • Develop and implement marketing strategies, focusing on social media and email marketing.
  • Create and produce impactful content in various formats, including email campaigns, social media posts, digital ads, and video scripts.
  • Define campaign goals, audience, message, and channels.
  • Monitor and report on campaign performance, using data and insights to adjust and optimize campaigns.
  • Keep internal stakeholders informed of all marketing activities and materials, ensuring product positioning is consistent across all customer touchpoints.
  • Manage a high volume of tasks while maintaining attention to detail.
  • Build relationships with BMO's internal marketing teams, content strategists, and product managers.

Requirements

  • 5+ years of professional writing experience in a marketing, communications, or editorial role, with a demonstrated understanding of B2B.
  • Strong writing, editing, proofreading, and storytelling skills, including impeccable knowledge of grammar.
  • Proven success creating and executing marketing campaigns, using tactics that include digital, email, web, SEO/SEM, and social media.
  • Proficiency using Salesforce Marketing Cloud.
  • Experience using Adobe Creative Suite.
  • Familiar with social media advertising and paid campaigns.
  • Effective problem solver with strategic and analytical skills.
  • Proven track record of setting and achieving measurable metrics.
  • Strong multi-tasker with the ability to prioritize and ensure a consistent level of quality output.
  • Ability to work cross-collaboratively and gather information from various stakeholders.
  • Flexibility and willingness to take feedback.
  • Ability to work independently, take initiative, and ask questions.

What We Offer

BMO offers a competitive salary, performance-based incentives, discretionary bonuses, and a comprehensive benefits package, including health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans.

About BMO

BMO is committed to an inclusive, equitable, and accessible workplace. By learning from each other's differences, we gain strength through our people and our perspectives. Accommodations are available on request for candidates taking part in all aspects of the selection process.