Senior Marketing Manager

3 weeks ago

Mississauga, Ontario, Canada RBC Insurance Services Inc. Full time

Job Description

What is the Opportunity?

As the Senior Manager of Email Marketing, you will lead our digital communication strategies. In this pivotal role, you will oversee the full spectrum of email marketing activities, from conceptualization through execution, while aiming to enhance customer acquisition, engagement, and retention.

Key Responsibilities:

  • Collaborate with Digital Growth, Marketing, Sales, and Product teams to create campaigns that attract potential customers and move existing ones toward a sale.
  • Personalize and optimize Salesforce solutions to align with RBC Insurance's unique business requirements, ensuring that it enhances customer engagement and supports the company's growth objectives.
  • Develop, test, and refine new email campaign content and strategies.
  • Manage email segmentation of our marketing database and ensure that the right message is sent to the right segment every time.
  • Enhance email deliverability, inbox placement, and sender score.
  • Continuously research and adopt the latest best practices.
  • Automate workflows within Salesforce Marketing Cloud, streamline processes, and improve efficiency using data-driven insights to optimize campaigns, enhancing open rates, click-through rates, and overall conversion metrics.
  • Track email campaign performance and optimize strategies based on analytics and insights to obtain actionable insights for continuous improvement and optimization.

Requirements:

  • Bachelor's degree in Marketing, Business, Technology, or a related field.
  • Minimum of 7 years of experience in email marketing, with substantial expertise in Salesforce Marketing Cloud.
  • Strong analytical skills with a proven track record in a data-driven environment, utilizing first-party data to drive decision-making.
  • Exceptional communication skills, adept at engaging with stakeholders across various departments and levels.
  • Experience in Direct-To-Consumer (DTC) marketing, with a thorough understanding of email marketing strategies and customer segmentation.
  • Proficiency in HTML and email design, with the ability to manage both creative and technical aspects of email marketing.
  • Additional experience with SMS and Push Notifications is highly desirable.
  • A proactive, self-starter attitude with the ability to work independently and lead projects to successful completion.
  • Creative and innovative thinker with a passion for delivering impactful marketing messages that resonate with diverse audiences.
  • Strong leadership skills, capable of mentoring team members and fostering a collaborative team environment.

What's in it for you?

  • A Total Rewards program that includes flexible benefits, work/life balance, and career development programs and investment and retirement savings plans.
  • Competitive pay and high-earning potential.
  • All the tools, training, and team support you need to grow your business and career.
  • Flexible work/life balance options.
  • Sophisticated RBCI software tools to boost your productivity and grow your business.

RBC Insurance is an organization that succeeds by bringing out the best in its people. You'll be part of a supportive, inclusive team that shares common values – including a fundamental respect for each other. At the heart of this is a commitment to diversity. RBC respects and responds to the many competing and evolving priorities in our lives – so you can focus on what you can do best – putting clients first.

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