Senior Marketing Manager
4 weeks ago
As a key member of our leadership team, the Marketing Leader for Canada will be responsible for developing and executing a comprehensive marketing strategy to drive business growth and market leadership in the Toronto IT services sector.
Key Responsibilities:- Develop and execute a multi-channel marketing strategy to drive lead generation, conversion, and revenue growth
- Create and manage client advocacy programs to drive revenue growth and retention
- Build and optimize marketing campaigns, lead nurturing programs, and ABM initiatives to drive measurable results
- Leverage marketing analytics to measure success and refine strategies
- Collaborate with cross-functional teams to design creative campaigns, GTM messaging, and enablement initiatives
- Develop and manage customized marketing briefs for internal alignment and to share opportunities for collaboration across the company
- Create client advocacy programs to turn passionate customers into public champions
- Develop strategies to enhance revenue growth from existing clients and reduce churn
- Interact and engage comfortably with senior and executive-level stakeholders to establish strong relationships and alignment on market opportunities, objectives, and campaigns
- Generate sales pipeline with targeted 1:1 and 1:few ABM campaigns
- Build, execute, measure, and optimize multiple marketing campaigns, lead nurturing programs, demand generation, regional events/tradeshows, and engaging content
- Leverage marketing analytics and reporting platforms to define success metrics, deliver comprehensive campaign status reports to the executive team, and continuously refine strategies for improved performance and outcomes
- Partner with external agencies and content teams to drive compelling, personalized content and campaigns that resonate with our target audiences to build positive brand recognition
- Lead the implementation and optimization of key martech platforms, including driving the marketing strategy for the 6sense tool across both ITW and All Covered teams
- Oversee the website strategy and redesign to enhance user experience and performance
- Independently set up and manage the HubSpot instance, including configuring lead scoring, building robust reporting systems, and ensuring seamless marketing operations
Konica Minolta Business Solutions (Canada) Ltd. is an equal opportunity employer.
#ITW
#KM
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