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CRM Coordinator
2 months ago
About Four Seasons:
Four Seasons Hotels and Resorts is a global luxury hotel management company with a commitment to supporting cancer research and advancing diversity, inclusion, equality, and belonging. Our company culture enables everything we do, and we believe in recognizing familiar faces, welcoming new ones, and treating everyone with respect.
About the Role:
We are seeking a Coordinator, CRM to assist the Campaign Manager, CRM with campaign management and execution, while supporting subscriptions and email marketing technology projects as needed. This role offers a wide range of opportunities for entry-level marketers looking to expand their skillset in data-driven integrated and email campaigns.
Key Responsibilities:
- Support content calendar creation, management, and campaign execution
- Review and assist writing agency briefs to ensure creative aligns with strategic objectives and deliverables
- Lead creative review and QA process with regional teams, properties, and business stakeholders
- Create new campaigns and triggered communications across the guest journey from strategy to launch
- Develop targeting strategies and dynamic content to increase personalization and relevancy
- Monitor world news to ensure appropriate communications are being deployed
- Work with Digital Test & Learn, Reporting, and Development teams to ensure optimization of campaigns and smooth launch process
- Ensure compliance to CASL and GDPR
Requirements:
- University or college degree in Business or Marketing Communications required
- A minimum of 2 years' experience working within a CRM/loyalty role, with previous administrative and project management experience highly desired
- Agency experience considered an asset
- Previous experience in a CRM role, managing marketing campaign calendars, and executing integrated marketing campaigns
- Experience working on projects with cross-functional teams and global stakeholders
- Experience working with developers on Salesforce Marketing Cloud
- A working knowledge of A/B testing, campaign reporting, and presenting data and insights
- Knowledge of email marketing and integrated marketing
What We Offer:
- A hybrid working model with 3 days per week in the Four Seasons Corporate Office
- A positive and professional work environment with a strong attention to detail
- Strong communication and interpersonal skills
- Strong creative aptitude with the ability to suggest better ways for creative treatments
- Strong written composition and grammar
- Strong administrative skills
Four Seasons is committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. If contacted for an employment opportunity, please advise Human Resources if you require accommodation.
