Global CRM Coordinator

3 weeks ago

Toronto, Ontario, Canada Four Seasons Hotels and Resorts Full time

About Four Seasons:

Four Seasons Hotels and Resorts is a global luxury hotel management company. We manage over 120 hotels and resorts and 50 private residences in 47 countries around the world. Central to Four Seasons employee experience and social impact programming is the company's commitment to supporting cancer research, and the advancement of diversity, inclusion, equality, and belonging at Four Seasons corporate offices and properties worldwide.

Our Culture:

Our company culture is built on our people-first approach. We believe in recognizing a familiar face, welcoming a new one, and treating everyone we meet the way we would want to be treated ourselves. Whether you work with us, stay with us, live with us, or discover with us, we believe our purpose is to create impressions that will stay with you for a lifetime. It comes from our belief that life is richer when we truly connect to the people and the world around us.

About the Role:

Four Seasons has an exciting opportunity in the Global Commercial Organization for a Coordinator, CRM. This role will assist the Campaign Manager, CRM, with campaign management and execution, while supporting subscriptions and email marketing technology projects as needed. The role has a wide range of opportunities for entry-level marketers looking to expand their skillset in data-driven integrated and email campaigns.

Key Responsibilities:

  1. Support content calendar creation, management, and campaign execution.
  2. Review/Assist writing agency briefs and ensure creative aligns with strategic objectives and deliverables outlined.
  3. Lead creative review and QA process with regional teams, properties, and business stakeholders.
  4. Create new campaigns and triggered communications across the guest journey from strategy to launch.
  5. Develop targeting strategies and dynamic content to increase personalization and relevancy.
  6. Monitor world news to ensure appropriate communications are being deployed.
  7. Work with Digital Test & Learn, Reporting, and Development teams to ensure optimization of campaigns and smooth launch process.
  8. Ensure compliance to CASL and GDPR.

What You'll Bring:

  1. University or college degree in Business or Marketing Communications required.
  2. A minimum of 2 years' experience working within a CRM/loyalty role. Previous administrative and project management experience highly desired.
  3. Agency experience considered an asset.
  4. Previous experience in a CRM role.
  5. Experience managing marketing campaign calendars and executing integrated marketing campaigns.
  6. Experience working on projects with cross-functional teams and global stakeholders.
  7. Experience working with developers on Salesforce Marketing Cloud.
  8. A working knowledge of A/B testing, campaign reporting, and presenting data and insights.
  9. Knowledge of email marketing and integrated marketing.

Key Skills:

  1. Ability to work well under pressure and to handle several deadlines at the same time.
  2. Takes initiative to solve problems and deal with unexpected issues and follow-up to completion.
  3. A strong team player.
  4. Ability to deal professionally, courteously, and effectively with all levels of management and other internal and external business contacts.
  5. Productive self-starter who is flexible, co-operative, and receptive to challenge.
  6. A positive and professional attitude, with a strong attention to detail.
  7. Strong communication and interpersonal skills.
  8. Strong creative aptitude with the ability to suggest better ways for creative treatments along with strong reasoning of why.
  9. Strong written composition and grammar.
  10. Strong administrative skills.

This role will be a Hybrid working model, which will require 3 days per week in the Four Seasons Corporate Office located at 1165 Leslie Street, Toronto, Ontario. Four Seasons is committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. If contacted for an employment opportunity, please advise Human Resources if you require accommodation.

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