Director of Marketing Solutions

1 month ago

Old Toronto, Ontario, Canada Hydroone Full time
Job Title: Director of Marketing Solutions

Hydro One is a leading electricity transmission and distribution provider in Ontario, serving nearly 1.5 million customers. We have a rich history in the industry, dating back over 110 years. Our mission is to provide exceptional customer service and build safe communities where we live, work, and play.

The Director of Marketing Solutions will play a critical role in executing our new customer-centric brand strategy through integrated marketing solutions. This position will work in partnership with the VP of Marketing to elevate the marketing team from a traditional, supporting function to a strategic driver of business outcomes.

Key Responsibilities:
  • Provide strategic counsel to senior stakeholders, translating business objectives into effective marketing strategies.
  • Work with the Director of Corporate Communications to set annual priorities, develop an intake process for client requests, allocate resources, budget, and timelines.
  • Ensure marketing activities are aligned with clients' goals and expectations, integrating brand positioning, audience segmentation, and customer journey optimization.
  • Oversee the development, execution, and optimization of multi-channel marketing campaigns across traditional, digital, and emerging platforms.
  • Lead cross-functional teams of marketing professionals, providing mentorship, guidance, and professional development opportunities.
  • Foster cross-functional collaboration between creative, digital, content marketing, and analytics to deliver effective marketing solutions.
  • Collaborate with the VP and senior leadership to define marketing goals and KPIs, monitoring the effectiveness of marketing campaigns using analytics tools.
  • Manage vendor contracts and relationships, negotiating to ensure maximum ROI.
Qualifications:
  • Strong background in digital marketing, data-driven strategies, and the ability to create customized solutions for diverse business needs.
  • Data-driven mindset with proven experience developing and managing integrated marketing campaigns across various channels that drive business growth.
  • Strong knowledge of digital marketing, including SEO, SEM, social media, email marketing, and analytics.
  • Excellent leadership, communication, and interpersonal skills, with the ability to work collaboratively with cross-functional teams and external partners.
  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • 10+ years of marketing experience, with at least 5 years in a leadership role.
  • Experience in leading brand marketing is an asset.

At Hydro One, we value diversity and inclusivity in our workforce. We strive to create a culture based on safety, innovation, and inclusiveness. We are proud to be recognized by Forbes as one of Canada's Best Employers for 2024.

We welcome applications from all qualified candidates. If you require an accommodation due to a disability, please email careers@hydroone.com. We thank all applicants for their interest in a career at Hydro One; however, only those candidates who are selected for an interview will be contacted.

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