Digital Marketing Director

4 weeks ago

Old Toronto, Ontario, Canada TalentSphere Staffing Solutions Full time
Director of Marketing – International Business

Raise the bar for our client's global marketing efforts as a seasoned Director of Marketing – International Business. With a proven track record in digital media, e-commerce, and brand management, you'll drive brand visibility, credibility, and customer engagement across North America.

Key Responsibilities:
  • Develop and execute a comprehensive global marketing strategy to establish and grow the Canadian brand internationally.
  • Build and enhance the brand's visibility and credibility across global markets through strategic marketing initiatives.
  • Oversee digital media planning and buying to optimize ad spend and campaign performance across various digital platforms.
  • Implement and manage end-to-end digital campaigns, ensuring alignment with global marketing objectives.
  • Develop and maintain a global brand presence through effective digital marketing tactics and strategic partnerships.
  • Oversee the development and optimization of the global website and e-commerce platforms to drive traffic, conversions, and customer satisfaction.
  • Lead customer journey mapping efforts to understand and enhance the customer experience from acquisition to retention.
  • Plan and execute digital advertising strategies to generate quality leads for the sales team and drive business growth.
  • Monitor, analyze, and report on campaign performance to assess effectiveness and optimize marketing strategies.
  • Provide regular updates and insights to senior management on marketing performance and strategic recommendations.
  • Manage relationships with social media platforms, agencies, and influencers to drive brand engagement and visibility.
  • Oversee influencer marketing programs to leverage partnerships for enhanced brand reach and impact.
  • Develop and implement SEO strategies to improve organic search performance and drive traffic to the global website.
  • Monitor and enhance organic performance to ensure high visibility and ranking in search engine results.
  • Conduct customer surveys to gather feedback and insights, driving improvements in marketing strategies and customer support.
  • Lead, mentor, and develop the marketing team, fostering a culture of innovation and high performance.
  • Ensure team members are equipped with the skills and resources needed to achieve marketing objectives.
Requirements:
  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • 15+ years of experience in global marketing, with a proven track record in digital media, e-commerce, and brand management.
  • Strong understanding of international marketing strategies, digital advertising, and e-commerce best practices.
  • Demonstrated experience in managing end-to-end digital campaigns and driving performance metrics.
  • Proficiency in SEO strategies, social media management, and influencer marketing.
  • Excellent analytical skills with the ability to interpret data and make data-driven decisions.

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