Senior Product Marketing Manager

4 weeks ago


Waterloo, Ontario, Canada OpenText Full time

About the Role

We are seeking a highly experienced Senior Product Marketing Manager to lead the go-to-market strategy for our Analytics Database product line at OpenText. As a key member of our team, you will be responsible for developing compelling and powerful messaging that resonates with prospects, customers, and partners.

Key Responsibilities

  • Developing value-based messaging for target buying centers to support creation of content, enablement, and programs to drive new customer acquisition and expansion within the customer base.
  • Serving as the product evangelist and communicating product value across all internal and external channels, including sales, partners, media, and industry analysts.
  • Collaborating with demand generation teams, utilizing data and insights to create and improve strategies that drive traffic to our content, optimizing marketing funnels.
  • Working together with internal and external resources to create compelling content to support lead generation, nurture programs, sales and partner enablement, web content, and funnel optimization programs.

Requirements

  • At least 8 years of professional experience with at least 3 years in a Product Marketing function.
  • Excellent verbal and written communication skills, strong content marketer.
  • Aptitude for technology and the ability to connect technical concepts with customer value.
  • Demonstrated success in enabling large, global sales teams to clearly articulate value and differentiation.

About OpenText

OpenText is a global leader in information management, where innovation, creativity, and collaboration are the key components of our corporate culture. As a member of our team, you will have the opportunity to partner with the most highly regarded companies in the world, tackle complex issues, and contribute to projects that shape the future of digital transformation.



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