Senior Product Marketing Manager for Analytics Database Solutions

4 weeks ago


Waterloo, Ontario, Canada OpenText Full time

About the Role

We are seeking a seasoned Senior Product Marketing Manager to lead the go-to-market strategy for our Analytics Database product line at OpenText. As a key member of our team, you will be responsible for developing compelling and powerful messaging that resonates with prospects, customers, and partners.

Key Responsibilities

  • Developing value-based messaging for target buying centers to support creation of content, enablement, and programs to drive new customer acquisition and expansion within the customer base.
  • Serving as the product evangelist and communicating product value across all internal and external channels, including sales, partners, media, industry analysts.
  • Collaborating with demand generation teams, utilizing data and insights to create and improve strategies that drive traffic to our content, optimizing marketing funnels.
  • Working together with internal and external resources to create compelling content to support lead generation, nurture programs, sales and partner enablement, web content, and funnel optimization programs.

Requirements

  • At least 8 years of professional experience with at least 3 years in a Product Marketing function.
  • Excellent verbal and written communication skills, strong content marketer.
  • Aptitude for technology and the ability to connect technical concepts with customer value.
  • Demonstrated success in enabling large, global sales teams to clearly articulate value and differentiation.


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