Digital Marketing Strategist for Ecommerce
4 weeks ago
A Digital Marketing Specialist is required to manage Paid Search campaigns across Google and Microsoft Ads, including Paid Search, Performance Max, Demand Gen, Paid Shopping, and YouTube campaigns.
The ideal candidate will have 3+ years of experience in digital marketing, a university degree or college diploma in a related field, and certification in Google Ads. They will be proficient in managing medium to large scale PPC accounts, connecting PPC goals with comprehensive performance metrics, and understanding SEO and Analytics principles.
Responsibilities include campaign strategy and execution, performance optimization, ad development and planning, and providing data-driven recommendations on media strategy. The successful candidate will work cross-departmentally, communicate effectively, and thrive in a fast-paced environment.
Key Responsibilities:
- Campaign Strategy and Execution: Implement and manage comprehensive Paid Search campaigns across Google and Microsoft Ads.
- Performance Optimization: Continuously monitor and optimize campaigns to achieve KPIs such as ROAS, CTR, CPC, and CPAs.
- Ad Development and Planning: Develop compelling and creative ad copy variations for Jewlr's target customer.
Required Expertise & Qualifications:
- University degree or college diploma in a related field.
- Certified in Google Ads.
- 3+ years of related experience in digital marketing.
- Proficiency in managing medium to large scale PPC accounts across paid search channels.
- Proficiency in connecting PPC goals with comprehensive performance metrics.
Estimated Salary: $70,000 - $100,000 per year, depending on experience and qualifications. Benefits include a positive working environment, medical and dental benefits, performance bonuses, and employee discounts.
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