Digital Marketing and Performance Leader

2 weeks ago


Vaughan, Ontario, Canada Boyd Interactive Full time

About Boyd Interactive

We are a full-service gaming technology provider, catering to both B2C and B2B markets. Our strength lies in high-quality software platforms.

The Opportunity

We're seeking an experienced Digital Marketing Manager to join our team. The ideal candidate will have a passion for performance marketing, particularly paid search, and possess strong analytical skills to drive successful campaigns.

Key Responsibilities

  • Developing the yearly acquisition plan and executing it while monitoring budget and adjusting as needed
  • Managing a team, guiding, and developing them to become specialists in their areas
  • Designing, implementing, and constantly monitoring campaigns to optimize new player acquisition using digital channels such as Paid Search, Social, ASA, ASO, SEO, Affiliates, and Programmatic
  • Implementing A/B testing strategies to optimize campaigns and drive ROI
  • Conducting thorough market research and competitor analysis to identify opportunities for acquisition
  • Collaborating with cross-functional teams, including product, sales, and customer success, to ensure campaigns align with overall business objectives
  • Staying up-to-date with the latest industry trends, Google, and Meta changes, and technologies to ensure campaign effectiveness

What We Offer

  • Competitive salary: $85,000 - $110,000 per year, depending on experience
  • A dynamic and fast-paced work environment
  • Opportunities for career growth and advancement
  • A supportive team culture and opportunities to work on exciting and impactful projects

Required Skills and Qualifications

  • University degree
  • 5+ years of experience in performance marketing and proven success in paid search (Google and Meta)
  • Excellent analytical skills, including experience with Paid Search, A/B testing, and data-driven decision making
  • Experience managing a team or ready to take on that role
  • Strong project management skills and experience working with cross-functional teams
  • Excellent written and verbal communication skills
  • Passion for staying current with the latest digital marketing trends and technologies
  • Experience or interest in iGaming is a plus

Benefits

  • Casual dress
  • Dental care
  • Disability insurance
  • Extended health care
  • Life insurance
  • On-site childcare
  • On-site gym
  • Underground parking
  • Paid time off
  • RRSP match
  • Tuition reimbursement
  • Vision care


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