Digital Advertising Strategist

23 hours ago


Vaughan, Ontario, Canada MAV Beauty Full time
Unlock Growth Opportunities

MAV Beauty, a leading holding company for esteemed beauty and CPG brands, is seeking a seasoned Digital Advertising Strategist to drive revenue growth through innovative paid channels.

As a key member of the Integrated Marketing Communications team, you will be responsible for developing and executing comprehensive performance marketing strategies across Meta, TikTok, YouTube, display, and video platforms.

This forward-thinking role demands a creative problem solver with a passion for testing new ideas and iterating on strategies to drive continuous improvement.

Key Responsibilities:
  • Strategy Development: Develop and execute performance marketing strategies to drive revenue growth across paid channels.
  • Campaign Management: Own end-to-end campaign build and management, including budget allocation, targeting, ad creative development, and performance tracking.
  • Performance Analysis: Analyze campaign performance data to identify trends and insights, driving optimization opportunities and improved ROI.
  • Experimentation & Testing: Surface experimentation opportunities to develop an ongoing testing roadmap that continually iterates and improves campaign performance.
Requirements:
  • 6+ years of hands-on experience in performance marketing with a proven track record of driving revenue growth through paid channels.
  • Strong analytical skills with proficiency in data analysis using tools like Looker, Excel, or similar platforms.
  • Knowledge of first-party data, conversion tracking, and attribution models.
  • Expertise in managing and optimizing campaigns across multiple paid channels with a focus on maximizing ROIs and lead quality.
  • Excellent communication and collaboration skills with the ability to work cross-functionally and influence stakeholders at all levels.

We offer a competitive salary of $120,000 - $150,000 per annum, plus benefits package, opportunities for professional growth, and a dynamic, fast-paced work environment. If you are a results-oriented individual with a passion for digital innovation, we encourage you to apply.



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