Digital Advertising Strategist
23 hours ago
MAV Beauty, a leading holding company for esteemed beauty and CPG brands, is seeking a seasoned Digital Advertising Strategist to drive revenue growth through innovative paid channels.
As a key member of the Integrated Marketing Communications team, you will be responsible for developing and executing comprehensive performance marketing strategies across Meta, TikTok, YouTube, display, and video platforms.
This forward-thinking role demands a creative problem solver with a passion for testing new ideas and iterating on strategies to drive continuous improvement.
Key Responsibilities:- Strategy Development: Develop and execute performance marketing strategies to drive revenue growth across paid channels.
- Campaign Management: Own end-to-end campaign build and management, including budget allocation, targeting, ad creative development, and performance tracking.
- Performance Analysis: Analyze campaign performance data to identify trends and insights, driving optimization opportunities and improved ROI.
- Experimentation & Testing: Surface experimentation opportunities to develop an ongoing testing roadmap that continually iterates and improves campaign performance.
- 6+ years of hands-on experience in performance marketing with a proven track record of driving revenue growth through paid channels.
- Strong analytical skills with proficiency in data analysis using tools like Looker, Excel, or similar platforms.
- Knowledge of first-party data, conversion tracking, and attribution models.
- Expertise in managing and optimizing campaigns across multiple paid channels with a focus on maximizing ROIs and lead quality.
- Excellent communication and collaboration skills with the ability to work cross-functionally and influence stakeholders at all levels.
We offer a competitive salary of $120,000 - $150,000 per annum, plus benefits package, opportunities for professional growth, and a dynamic, fast-paced work environment. If you are a results-oriented individual with a passion for digital innovation, we encourage you to apply.
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Digital Advertising Strategist
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