Digital Marketing Strategist for Gaming Industry

2 weeks ago


Vaughan, Ontario, Canada Boyd Interactive Full time
About the Role

We are seeking a talented and tech-savvy CRM Specialist to join our team within the gaming industry at Boyd Interactive, a leading provider of real-money and social gaming technology.

Key Responsibilities
  • Develop and implement email marketing templates and content in alignment with marketing strategy and objectives.
  • Manage the day-to-day content/appearance of our website and apps.
  • Conduct A/B tests to optimize email performance, including subject lines, calls to action, and content variations.
  • Provide insights and recommendations for improving emails and other content channels.
  • Collaborate with data analysts and CRM teams to leverage customer data for segmentation and personalization.
Requirements
  • Good overall knowledge of CRM and/or marketing campaigns with at least 2-3 years of experience in marketing communications.
  • Excellent written and verbal skills in English with strong attention to detail.
  • An ability to think creatively and be pro-active about coming up with ideas and new ways of working.
  • Strong problem-solving skills and ability to take initiative, show a sense of urgency and willingness to learn.
What We Offer
  • A competitive salary range of $70,000 - $100,000 per year, depending on experience.
  • A dynamic and fast-paced work environment with opportunities for career growth and advancement.
  • A supportive team culture and opportunities to work on exciting and impactful projects.


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