Strategic Sales and Marketing Leader

3 weeks ago


Mississauga, Ontario, Canada Crescent Hotels & Resorts Full time
Corporate Director of Sales and Marketing

Crescent Hotels & Resorts is seeking a highly skilled and innovative Director of Sales & Marketing to elevate our performance in Mississauga. As a key member of our team, you will be responsible for developing and implementing effective business strategies through direct sales, digital marketing, and revenue management.

We offer:

  • A competitive compensation package including salary $125,000 - $175,000 per annum (dependent on experience)
  • Generous incentive plan eligibility
  • An exceptional benefit plan for you and your family members
  • RRSP with matching component
  • Discounts with our Crescent managed properties in North America for you and your family members

In this role, you will:

  1. Lead the solicitation efforts of the sales staff through effective oral and written communication, ensuring seamless execution of rate, date, and space commitments for group room sales within the hotel.
  2. Interview, hire, train, recommend performance evaluations, resolve problems, provide open communication, and recommend discipline and/or termination when necessary.
  3. Ensure training programs are conducted regularly, and Crescent standards of performance are met.
  4. Compile and/or direct the preparation of reports pertaining to the operation of the Sales Department, including annual and monthly forecasts, marketing budgets, lead management systems, booking reports, star reports, and sales meeting minutes.
  5. Coordinate ongoing research of the travel industry to detect market trends and related information for development of new marketing strategies, making reasonable recommendations to improve potential from various markets.
  6. Develop and conduct persuasive verbal sales presentations to prospective clients.
  7. Handle account details so that all pertinent aspects of solicitation and closing are complete and documented.
  8. Prepare information for meetings with clients as deemed appropriate by potential business from that account.
  9. Represent the hotel at trade shows.
  10. Initiate preparation of computerized annual Sales & Marketing Plan and execute plans as outlined, critically examining and adjusting as deemed necessary by current market conditions.
  11. Organize and/or attend scheduled Sales Department and related meetings.

Requirements:

  • Minimum of 3 years experience as a Director of Sales & Marketing.
  • Marriott Brand experience is highly desired.
  • Corporate Business experience required.
  • Ability to read, write, and speak the English language fluently.


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