Executive Director of Commercial Marketing
7 days ago
About the Role:
Lenovo, a global technology powerhouse, is seeking a highly skilled and experienced Global Commercial Marketing Leader to join our team. As a key contributor to the Commercial Business Unit leadership team, you will play a critical role in driving aggressive and expansive growth goals for the company.
Key Responsibilities:
- Develop and execute a strategic marketing vision to deliver long-term profitable growth for Lenovo's large enterprise customers and sales organization.
- Lead the company's strategy focused on deep insight, brand marketing, online lead generation and acquisition, traditional and online advertising, product marketing, and communications.
- Collaborate with internal business units to evolve, customize, and deliver on commercial messaging local to NA, EMEA, LATAM, and AP.
- Develop programs with quantifiable objectives to measure results, including KPIs that reflect customer behavior and the value of marketing channels.
- Test and develop hypotheses regarding how to best market to Lenovo's varying customer segments, such as Commercial.
- Develop overall content marketing strategy for engaging with customers and generating lead opportunities for sales.
- Perform competitive analysis/market intelligence on competitors and their channel programs.
Requirements:
- 10+ years of experience in marketing roles with progressing levels of responsibility.
- B2B marketing experience in the Technology industry with a demonstrated track record of success.
- Ability to recruit and build high-performing teams operating with data-based decision making.
- Fluency in digital marketing program development and management, including email marketing, direct mail, paid search/search engine optimization, marketing measurement and testing disciplines, marketing and customer databases, reporting and analysis tools, business systems integration, website/eCommerce strategy and execution, and sales management.
About Lenovo:
Lenovo is a US$62 billion revenue global technology powerhouse, ranked #217 in the Fortune Global 500, employing 77,000 people around the world, and serving millions of customers every day in 180 markets. We are focused on delivering smarter technology for all and building a more inclusive, trustworthy, and smarter future for everyone, everywhere.
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