Digital Media Marketing Specialist

2 days ago

PointeClaire, Quebec, Canada Sleep Country Full time

Sleep Country Canada/Dormez-vous is seeking a highly skilled Digital Media Marketing Specialist to join our team in Pointe-Claire, QC. This role offers an excellent opportunity for growth and advancement in a diverse and inclusive work environment.

About the Role:

This hybrid work model position involves developing and implementing our Social Media strategy to increase online presence and improve marketing and sales efforts. You will be responsible for day-to-day management of omnichannel performance marketing campaigns, optimizing towards revenue and profitability goals via campaign building, testing, learning, strategies, targeting, and measurement.

Your Responsibilities:

  • Own the day-to-day management of omnichannel performance marketing campaigns
  • Track and report on the effectiveness of paid social and programmatic campaigns against defined KPIs
  • Assist in weekly, monthly, and quarterly media planning across digital channels
  • Build and present media plans against revenue goals
  • Manage the day-to-day implementation of paid social media campaigns across multiple social media buying platforms
  • Facilitate regular check-ins with internal and external partners to guide and oversee performance, pacing, and general campaign management
  • Provide recommendations on tactics, audiences, placements, and pacing for social marketing campaigns
  • Garner insights on creative assets to ensure proper optimization against performance KPIs
  • Work closely with our in-house and external agency partners to plan and execute integrated marketing programs across multiple media channels and touch points
  • Evaluate success of social media advertising campaigns to inform investment decisions

Requirements and Qualifications:

  • University/College degree in Marketing, Business, eCommerce, or related discipline
  • 3-5 years of hands-on experience managing paid social, display, programmatic campaigns
  • Background working at Agency/ecommerce/tech platform/or DTC brand
  • Excellent interpersonal, project management, negotiation, strategic, analytical thinking, problem-solving, presentation, relationship building, and communication skills
  • Proficient skills in Excel
  • Relevant certifications across advertising platforms including Blueprint certification

Salary Information:

The estimated annual salary range for this position is $85,000 - $110,000 based on industry standards and relevant experience. Additionally, we offer a comprehensive benefits package, including full medical and dental coverage, a Deferred Profit Sharing Program, and up to 10 days' vacation time per year.

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