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Content Marketing Lead

2 months ago

Toronto, Ontario, Canada Relayfi Full time
{"title": "Content Marketing Lead", "description": "Transform Business Banking with Impactful Content

At Relay, we're revolutionizing the way small businesses manage their finances. As our Content Marketing Lead, you'll play a pivotal role in shaping our content strategy, driving awareness, and fueling growth among U.S. small business owners.

Key Responsibilities:
  • Develop and execute a comprehensive content strategy to position Relay as the leading business banking solution.
  • Lead a team of content managers to create impactful content across various platforms, including digital, blogs, newsletters, webinars, video, social media, print, and experiential.
  • Measure, analyze, and report on content performance, using insights to inform strategy and optimize outcomes.
  • Collaborate with cross-functional teams to ensure content quality, integrity, and consistency across all marketing channels.
  • Manage external resources, such as freelance writers and designers, to deliver high-quality content on time.
Requirements:
  • 6+ years of content marketing experience, with a proven track record of driving measurable growth.
  • Experience leading content teams and developing innovative content strategies.
  • Strong analytical skills, with the ability to use data to inform content decisions.
  • Excellent communication and project management skills, with the ability to work effectively in a fast-paced environment.
  • Passion for small businesses and their owners/operators, with a deep understanding of their needs and challenges.
What We Offer:
  • Comprehensive health benefits, including flexible Health or Wellness Spending Accounts and medical, dental, and vision coverage.
  • Flexible vacation and time off, with 15 vacation days and 5 flex days, plus an extra week of office closure during the end-of-year holidays.
  • Parental leave with top-up, offering 12 weeks off with a 100% salary top-up for all full-time employees.
  • A hybrid work environment, with opportunities for remote work and collaboration at our Toronto office.
  • Regular social connections, including quarterly team events and annual company-wide get-togethers.
Our Process:
  • A 30-minute Google Meets video call with a member of the People Team.
  • A 45-minute Google Meets video call with the Director of Brand.
  • A take-home writing sample and case study, followed by a 1-hour presentation to our Marketing team.
  • A 30-minute Google Meets video call with a member of Relay's Leadership team.
Why Relay?

We believe that diversity is key to building high-performing teams, and creating an inclusive work environment is our priority. We're committed to providing accommodations at any stage of the hiring process.

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