Content Marketing Strategist

4 weeks ago

Toronto, Ontario, Canada Relay Full time
Join Relay's Content Marketing Team

We're seeking a highly skilled Content Marketing Lead to drive impactful and innovative content initiatives that increase our awareness among U.S. small business owners, capture high-quality leads, and fuel our bottom-of-funnel growth.

About the Role

As a Content Marketing Lead, you will own Relay's content strategy to position us in the market as the leading business banking solution for U.S. small businesses. You will lead a team of content managers working in cross-functional groups to create impactful content that drives meaningful growth in registrations and approvals, high-quality lead capture, product utilization, and increased brand awareness.

Key Responsibilities
  • Develop and execute on mission-critical content projects that directly impact Relay's company strategy and goals.
  • Measure, analyze, and report on the impact of Relay's content and use insights to shape strategy and make optimizations to drive better outcomes.
  • Determine content and campaign-related KPIs and independently craft requirements for data reporting.
  • Work independently with the data team to generate high-quality reports to track progress against KPIs.
  • Continuously maintain content quality, integrity, and consistency across all marketing channels and touchpoints.
  • Manage and coordinate external resources, such as freelance writers, designers, or agencies, to ensure timely delivery of high-quality content.
  • Stay up-to-date on competitor content as well as content marketing and industry trends to support high-quality output.
  • Upskill team members across the organization on the value of content and be a trusted source of brand expertise and competitor insights.
Requirements
  • 6+ years of content marketing experience.
  • Developed and led content teams that driven measurable, impactful bottom-line growth.
  • Strong analytical skills and ability to use data to measure the impact of content work.
  • Experience working at a startup or high-growth environment.
  • Experience building B2B brands.
What We Offer

We offer a competitive salary, flexible vacation and time off, parental leave with top-up, hybrid work environment, and social connection opportunities. We believe in celebrating our wins with two annual company-wide get-togethers, quarterly team events, happy hours, and special events and networking opportunities with industry leaders.

How to Apply

Our hiring process includes a 30-minute Google Meets video call with a member of the People Team, a 45-minute Google Meets video call with the Director of Brand, a take-home writing sample + case study followed by a 1-hour presentation of your solution to our Marketing team, and a 30-min Google Meets video call with a member of Relay's Leadership team.

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