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Sales Territory Manager
1 week ago
This role is critical in achieving sales success and driving business growth for Broilkingbbq in the Southwestern Ontario region.
Key Responsibilities:
- Promote and sell OMC products to existing and prospective customers through a relationship-based approach, building trust and rapport with key decision-makers.
- Partner with customers to understand their needs and objectives, identifying opportunities to increase sales and grow revenue.
- Achieve sales targets by acquiring large retail accounts in assigned territory, while maintaining and growing mass and independent account relationships.
- Develop and execute sales strategies to expand the footprint of Broil King Towns in assigned territory, enhancing our market presence and increasing brand visibility.
- Build and maintain strong, long-lasting customer relationships, providing exceptional customer service and support.
- Nurture key Broil King partners/retailers that install and maintain a dominant 'Broil King Town' in-store display, driving sales growth and improving customer satisfaction.
Key Account Management:
- Serve as a contact for all Onward Accounts in assigned territory, providing input regarding needs and concerns of national accounts.
- Expediting orders, preparing sales and product presentations, and assisting with the execution and development of national account programs.
- Communicate policy changes, product availability, opportunity buys to key accounts and sales representatives, gathering competitive information with attention to national account programs.
- Assist with providing sales tools, booking programs and other information to sales reps, developing a consistent communication schedule for sales reps/key accounts, and assisting with training of order desk staff to understand key account programs.
Performance Evaluation and Improvement:
- Provide detailed evaluation of key accounts and help set goals/expectations for reps and key accounts in assigned territory, working with each sales representative to evaluate customer needs and rep performance as it relates to key assigned accounts.
- Increase our customer contact and implement team selling approach, tracking account performance and using this information to set goals and expectations.
- Continuously review OMC product options, ensuring we are well represented across a range of price points and feature sets, working with reps to develop SWOT analysis for key accounts.
- Work to improve dealer advertising of OMC brands and web presence, and improve dealer merchandising of OMC brands (in-store best practices).
