Marketing Automation Platform Specialist
23 hours ago
We're seeking a skilled Marketing Automation Specialist to drive our global marketing initiatives forward. As a key member of our Performance Marketing team, you'll be responsible for implementing and evolving our marketing automation strategies to achieve business goals.
Main Responsibilities:
- Develop and execute campaigns to drive customer acquisition, retention, and engagement
- Work closely with Marketing Automation Specialists and internal stakeholders to launch, manage, and optimize email campaigns
- Manage email marketing program development and execution, including segmentation, testing, and deployment
- Launch, develop, and manage operational and marketing messages for leads and existing customers on our website using our chat software
- Manage our marketing automation tools and work with key stakeholders to define KPIs, create reporting, and analyze campaign performance
- Ensure compliance with GDPR, CASL, and other privacy regulations
Requirements:
- 2+ years of experience in marketing automation or email marketing
- Hands-on experience creating and maintaining automation workflows and triggers with enterprise-level ESPs and CRMs
What We Offer:
- Unlimited paid time off policy
- Flexible working policy
- A truly flexible hybrid environment (3 days/week in the office)
About Us:
Lightspeed is building communities through commerce, and we need people from all backgrounds and lived experiences to do that. We were founded in 2005, in Montreal's gay village, and our original members were all part of the LGBTQ+ community. We strive to provide a workplace where everyone belongs. Powering the businesses that are the backbone of the global economy, Lightspeed's one-stop commerce platform helps merchants innovate to simplify, scale, and provide exceptional customer experiences.
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