Marketing Automation Strategist

5 days ago


Montreal, Quebec, Canada Lightspeed Full time

About the Role

We are seeking a highly skilled Marketing Automation Strategist to join our Performance Marketing team in Montreal. As a key member of our team, you will play a crucial role in supporting our global marketing initiatives and ensuring that our strategies are constantly optimized based on provided insights.

Key Responsibilities

  • Work closely with other Marketing Automation Specialists and internal stakeholders to launch, manage, and optimize email campaigns to drive business goals.
  • Develop and execute email marketing programs, including segmentation, testing, and deployment, and process optimization.
  • Manage and maintain email calendars across various regions and business verticals.
  • Support strategic programs across the customer lifecycle, including batch sends, journeys, and triggers.
  • Launch, develop, and manage operational and marketing messages for leads and existing customers on our website using our chat software.
  • Manage and maintain our marketing automation tools.

Requirements

  • 2+ years of experience in marketing automation or email marketing.
  • Hands-on experience creating and maintaining automation workflows and triggers with enterprise-level ESPs and CRMs.

What We Offer

  • A truly flexible hybrid work environment.
  • Genuine career opportunities in a company that's creating new jobs every day.
  • A team that's big enough for growth but lean enough to make a real impact.

Benefits

  • Lightspeed RSU program.
  • Unlimited paid time off policy.
  • Flexible working policy.
  • Health insurance.
  • Health and wellness benefits.
  • Possibility for transit fees to be covered.
  • Paid leave assistance for new parents.
  • LinkedIn Learning.
  • Volunteer day.


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