Marketing Automation Strategist
5 days ago
About the Role
We are seeking a highly skilled Marketing Automation Strategist to join our Performance Marketing team in Montreal. As a key member of our team, you will play a crucial role in supporting our global marketing initiatives and ensuring that our strategies are constantly optimized based on provided insights.
Key Responsibilities
- Work closely with other Marketing Automation Specialists and internal stakeholders to launch, manage, and optimize email campaigns to drive business goals.
- Develop and execute email marketing programs, including segmentation, testing, and deployment, and process optimization.
- Manage and maintain email calendars across various regions and business verticals.
- Support strategic programs across the customer lifecycle, including batch sends, journeys, and triggers.
- Launch, develop, and manage operational and marketing messages for leads and existing customers on our website using our chat software.
- Manage and maintain our marketing automation tools.
Requirements
- 2+ years of experience in marketing automation or email marketing.
- Hands-on experience creating and maintaining automation workflows and triggers with enterprise-level ESPs and CRMs.
What We Offer
- A truly flexible hybrid work environment.
- Genuine career opportunities in a company that's creating new jobs every day.
- A team that's big enough for growth but lean enough to make a real impact.
Benefits
- Lightspeed RSU program.
- Unlimited paid time off policy.
- Flexible working policy.
- Health insurance.
- Health and wellness benefits.
- Possibility for transit fees to be covered.
- Paid leave assistance for new parents.
- LinkedIn Learning.
- Volunteer day.
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